A PR-Driven Social Media Marketing Agency
It’s nearly impossible to separate social media strategy from PR, given the ubiquity of digital and social media as both a news source and a driver of brand reputation. At Crenshaw we understand how to develop and use social media to amplify earned media coverage and build a relationship with a company’s most important audiences and stakeholders – even for the more nuanced task of effective B2B social media marketing.
Social Media Marketing Services Must Align with Public Relations
As a PR and social media marketing company, we know how valuable social media is in the execution of your overall PR strategy. In our practice, we follow certain guidelines for the development of a effective social media strategy within our clients’ PR programs. Our social media marketing service starts with a social audit of your category and analysis of competitors and partners. We then take a deep dive into the persona of your audience and identify potential key opinion leaders to ensure maximum relevance in the content shared, while helping you develop a brand voice and engage in conversation with your audience.
Social media engagement and activity doesn’t exist in a vacuum, so your social media marketing strategy shouldn’t either; it should be informed by the company’s overall communications strategy. The PR and social functions should be aligned and professional communicators ideally involved in the social media strategy and content creation. As a social media marketing agency, we are natural storytellers who know how to craft a narrative or foster a conversation that’s a real dialogue, not a one-way commercial pitch.
For more information about our social media marketing services, contact us.