Internal Communications That Builds Relationships
Internal communications and stakeholder engagement are two related functions that are becoming increasingly sought after by businesses. Employees are often a company’s most important stakeholders, but they’re easily overlooked or taken for granted as a reputation-building asset.
A strategic internal communications plan can help unify employees in disparate offices or functions through a shared vision of company goals and a sense of its values. We believe that a well-designed program should engage the workforce, increase employee retention, and enhance productivity.
For communicators, employee engagement is also about corporate reputation; the average employee has a very real influence on the perception of his company among his peer group and social circle. Word-of-mouth – amplified by social media – can be a powerful force in building an image for a company as a desirable employer, a quality producer, or a good corporate citizen.
Internal Communications Should Encompass Stakeholder Engagement
Finally, a communications program that engages employees and stakeholders, like Board members, partner companies, and investors, can help an organization respond quickly and successfully to a change in direction or a competitive threat.
An effective employee communications strategy should include official communications channels and tools like internal memos and newsletters, as well as the newer channels like social media platforms and more casual and ad hoc communication. At Crenshaw, we focus on integrating employees and partners in a comprehensive way that aligns internal and external communications so that each can reinforce and even amplify the other. For more information about best practices in internal communications, contact us.