Reputation Management Services
Good public relations and reputation management go hand-in-hand. A stellar business reputation is a priceless asset, and professional management of one’s online reputation is just an outgrowth of traditional reputation management. But it’s more complex today, given the accelerated news cycle and the influence of digital and social media. Google and its competitors aren’t just search engines, after all; they are online reputation engines, and a company’s digital footprint is a key part of its overall perception. As Winston Churchill famously said, “A lie gets halfway around the world before the truth has a chance to get its pants on.”
In the digital age, reputation isn’t always informed by any actual experience with a company or its products and services. To the frustration of some businesses, it doesn’t necessarily stem from information released by the company, yet impressions are freely shared through social channels, whether based in fact or fiction. That’s one reason that our approach to reputation management is very PR and media-centric. Positive visibility achieved through earned media coverage; relationships with opinion leaders; or endorsements by subject-matter experts are tried-and-true ways to influence expectations for a business or brand, and to bulletproof one’s corporate reputation.
Reputation Management Consultants With A PR Point of View
As reputation management consultants, we’re skilled at combining classic PR tactics with content marketing, social media savvy, and customer education initiatives to create a comprehensive campaign to preempt or correct negative coverage, build a foundation of specialized expertise, and promote corporate leadership and values. We have also helped scores of clients manage and overcome reputation threats due to customer complaints, negative reviews, bad press, or inaccurate reporting about their products or services.
To find more information about our variety of services, just contact us.