When High-Tech Is High-Style
For over a decade, we supported several product lines for Sharp Electronics, including the AQUOS flat-panel LCD television launch. A core technology PR program that focused on generating positive media reviews was complemented by a lifestyle outreach that successfully positioned AQUOS as a high-tech, high-style product and differentiated it from the competition. We also took advantage of trial products and content partnerships to position Sharp as a key display technology player and promote a message of design and technology innovation to key press, bloggers and influencers. Some of our biggest successes came in placing news of AQUOS products in high-profile media like “Saturday Night Live” and “Jimmy Kimmel Live” for maximum brand buzz.