We’re Doing it for AC!
The Atlantic City Alliance has launched a $20 million tourism campaign, “Do Anything, Do Everything, Do AC” to reposition the destination’s offerings and boost visitation. The Crenshaw team’s mission is to help change dated perceptions about Atlantic City and raise awareness of its attractions through media fam trips, feature placement, and press events. When the popular reality show “The Bachelorette” featured a destination date in AC, we jumped on the opportunity to amplify the message with a viewing party for media and fans at the trendy TOY nightspot in Manhattan’s meatpacking district. It was a fun date and the beginning of a passionate affair for media and bloggers.