Highlighting Sharp’s Solar Leadership
While known for its CE products, Sharp is also a leading producer of solar panels. We set out to raise its profile as a solar energy innovator through ongoing media outreach and influencer relations. Our team has leveraged the authority and influence of key solar and alternative energy champions such as The New York Times’ Tom Friedman and U.S. Energy Secretary Steven Chu, who has praised Sharp’s role in “strengthening America’s innovation chain” in the global economy. Media generated includes local press and national/international publications and blogs both “inside the Beltway” and in the energy sector.