Waking Up A New Positioning for Sleepy’s
We are one of the few New York PR firms with a deep expertise in retail. For the largest retailer of mattresses and sleep products in the U.S., we go beyond product PR to link the brand with wellness. We’ve dreamed up big ideas to call attention to the importance of healthy slumber, with credit to the Sleepy’s brand. Whether it’s helping the sleep-challenged before Daylight Saving Time or offering tips on “sleepiest” occupations, our team has it covered. For graduation season, we launched Sleepy’s search for its first ever “Snooze Director,” covered by major national and local market news media. Last year we helped NBC reporter Ben Aaron find his perfect bed.