Hotel Leads Downtown Revitalization
We go beyond conventional travel and tourism public relations to support strong brand differentiation and marketing integration. Our chief strategy for the new World Center Hotel was to position the property’s initially controversial location – at the site of the rising World Trade Center – as a sign of the long-awaited revitalization of downtown New York City. We brought in heavy-hitting partners to build credibility and excitement for the opening, including NYC & Co officers and the National September 11 Memorial & Museum President Joe Daniels, at a grand opening to showcase the hotel’s unique geography and features, while telling a story of perseverance and creativity on the part of the developers. Five camera crews covered the event, as well as National Public Radio, USA Today, Associated Press, and many other outlets in markets here and abroad.