Marijane Funess
December 6, 2013 | 11:45:25
Whether your PR firm specializes in consumer PR or B2B, tech or travel, we bet you have a holiday wish list. We can’t help you with the naughty or nice part (like the wrapped Ryan Gosling here), but we do have some ideas for fantasy gifts in a more professional PR vein. Here’s what made the cut this season.
Auto-Strategy Builder
A gift that keeps on giving – an account team plugs in all the information after a client data dump and brainstorm and a computer program provides a brilliant strategic communications brief!
Wearable Tech Media Monitor
The latest and greatest in wearable tech, this Jawbone-style bracelet for the PR pro alerts you when a media contact needs a source for a story. Then, when the story hits and includes your client’s quotes perfectly, the device measures your accelerated pulse and heart rate!
Have-a-Holiday
Is there anything better than hijacking a holiday for publicity gain? With Have-a-Holiday, you needn’t wait for “National Pound Cake Day” or “Buzzard Day” (really, that exists) Conveniently turn any day into the day YOU need to publicize some important client messaging.
Proposal Wizard
Not that any top PR agency ever writes anything “off the shelf,” but wouldn’t it be swell if you could take your brilliant strategy and an app could whip out some tactics, newsbureau description, budgeting and some of the other more mundane aspects of proposal writing, leaving your team to dream up all the creative ways to tell your client’s story?
Meeting Clone
And its companion product, Conference Call Clone for those of us who just have too many meetings to attend!
But let’s not forget what the holidays are truly about. ‘Tis better to give than receive, after all, so remember to thank your colleagues for their hard work and support, appreciate a client who went out of his way to get a bold PR initiative approved, and be grateful to a media contact for a well-crafted story.