Company

Business PR that helps build your business.

Crenshaw is a “best of breed” New York PR agency offering creative, customized public relations campaigns designed to help companies grow.

We’re proud to be a member of the PR Council and a partner in Public Relations Organisation International, the leading international network of independent agencies

  • Founder 

    Dorothy Crenshaw

    Dorothy Crenshaw has provided the inspiration and initiative behind a range of high-profile and award-winning campaigns for clients, including those in CE and digital technology, retail, consumer products, and health promotion.

    Before opening her namesake agency, Dorothy was President of Stanton Crenshaw Communications, which she helped build into a premier mid-sized New York PR agency over 13 years. Earlier she was Executive Vice President and Managing Director of Worldwide Consumer Marketing at the PR unit of Grey Advertising. Prior to Grey, she was with Edelman Worldwide. An industry influencer, Dorothy speaks frequently on brand-building, marketing to women, and brand reputation topics. She currently serves on the Board of Charity Navigator and was formerly a Board member of The New York Women in Communications Foundation and, prior to that, Cancer Care. Dorothy was named one of the industry’s 100 Most Powerful Women by PR Week. Born in Atlanta, Georgia, she graduated from Wesleyan University in Middletown, Connecticut. Along with her husband and young daughter, Dorothy is proud to be a resident of New York City.

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  • Partner 

    Chris Harihar

    With deep expertise in business media relations, digital technology and social media strategy, Chris develops and runs highly successful programs for leading B2B and tech brands, including Purch (formerly TechMediaNetwork), Silverpop, AOL, and WeTransfer.

    When not tweeting, Instagraming, Facebooking, or checking in, Chris uses his hybrid background in consumer and tech marketing to help transform top-tier digital brands into consumer-facing companies and early-stage tech companies into category leaders. He has handled successful media relations programs for CafePress, Airbnb, Getty Images, foursquare, OpenTable, Rent.com, Fast Company, IDG, Kantar Media, and Digital Broadcasting Group (DBG). Chris also has impressive experience developing social media campaigns for a number of leading not-for-profits, including Susan G. Komen and the Jewish Community Federation & Endowment Fund. Chris received his Masters in Communications from the University of Washington, and his Bachelors from the University of Massachusetts. A native of New Jersey, Chris now lives in New York City and enjoys spending his time watching baseball games at Yankee Stadium and enjoying the company of his wife Lisa.

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  • Director 

    Cliff Maroney

    Cliff Maroney joined Crenshaw as an intern in 2012. Since then he has used his knowledge of emerging technologies and communications theory to support the delivery of remarkably successful PR programs for many leading tech and digital clients, including /CCM leader Smart Communications, innovation management specialist Wellspring, and global risk and compliance firm StoneTurn.

    Cliff is also an Analyst Relations expert, supporting the inclusion of clients in influential reports from Forrester, Gartner, IDC, and others. These efforts have driven considerable business returns for Crenshaw’s B2B client base. A cum laude graduate of the State University of New York at New Paltz, Cliff is an avid social media enthusiast with a diverse background in tech, politics, and theatre.

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  • Director 

    Sasha Dookhoo

    Sasha Dookhoo brings a wealth of technology PR experience to Crenshaw, offering a deep background in SaaS, AI/ML, enterprise tech, cleantech, fintech, blockchain, telco, security, manufacturing and mobile. She has directed many successful campaigns for clients and is also known for her mentorship of other team members and skill in guiding them to new career heights.

    Originally from Georgetown, Guyana, Sasha moved to the U.S. as a teenager and earned her masters in Mass Communication and bachelors in Public Relations from the University of Central Florida. She was named a Rising PR Star 30 and Under 30 by PR News, MAIPer to Watch by 4A’s MAIP, and a 30 Under 30 award winner by the UCF Alumni Association. Sasha currently lives in Gainesville, FL with her husband, Raj.

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  • Director 

    Caroline Yodice

    As Director of Ad Tech at Crenshaw, Caroline designs high-impact PR programs that help position brands as category leaders. She has developed successful thought leadership and media relations campaigns for DoubleVerify, Lotame, and LiveIntent. In 2021 she directed a highly successful SPAC merger announcement for CTV ad delivery and measurement platform Innovid at a $1.3 billion valuation for the company.

    Her overall portfolio includes work for notable businesses such as Sizmek, Univision, Time Inc./Viant, Telaria, and Amobee. Caroline's content has been featured in PR and marketing trades, and she was spotlighted in the Best PR Professionals Under 30 list in 2018. Caroline graduated from Ursinus college with a Bachelor's Degree in Media and Communications Studies and is currently earning a Masters in Communication at Johns Hopkins. She lives in New Jersey with her husband Mike and two German Shepherds.

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Careers

We’re always looking to add talented new members to our team of content, media, and insights specialists.

Assistant Account Executive (AAE)

The ideal candidate is an excellent communicator, focused on a technology PR career, and has 2 years’ experience in B2B tech clients in an agency setting. The AAE will support the account team, write and edit media materials, participate in client update meetings, and create agendas and activity reports. Successful candidates will have a B.S/B.A in Public Relations or a related field. We offer competitive salaries, a comprehensive benefits package, 401(K) with full company match and a generous vacation policy.

Technology Writer

We’re looking for a technology writer to join our content team. Candidates should have experience creating original content such as contributed blog posts, bylined articles, and white papers and be familiar with the key issues in the digital advertising industry (data privacy, brand suitability, media monetization, etc.) as well as other industries such as cybersecurity, enterprise SaaS, AI, and more. We offer competitive salaries, a comprehensive benefits package, 401(K) with full company match and a generous vacation policy.

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