
What PR Teams Should Know About Substack
For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. One platform that has gained significant attention in recent years is Substack. Substack has […]
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Crenshaw Communications Adds Adweek and Agency Talent
Crenshaw Communications, an award-winning B2B PR firm representing high-growth technology companies and leading ad tech brands, recently welcomed former ad tech journalist Mez Ambachew and PR agency professional Elana Warshavsky to the team. The agency also welcomed back returning team member Colleen O’Connor. Mez steps into the role of account executive at Crenshaw Communications, working […]
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“Succession” And The Chief Communications Officer
We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. of Succession fame. Karolina doesn’t seem to have a significant other. Nor do we see evidence of a family or a life beyond the company. She’s a corporate PR archetype. Karolina is always putting […]
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What ChatGPT Brings To Public Relations
While Artificial Intelligence (AI) is not new, generative artificial intelligence, like ChatGPT, is a new offshoot of AI that has captured the imagination of the world. The buzz around generative AI has been relentless – both for good and bad. Since its launch, ChatGPT surpassed 100 million monthly active users in less than two months. […]
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How PR Teams Can Use ChatGPT
As the age of Artificial Intelligence (AI) takes shape, many companies have mixed feelings about ChatGPT and the AI arms race. A recent Harris survey found that 40% of workers familiar with ChatGPT are concerned that the AI-powered chatbot will replace them. Yet the same study also found that 60% are optimistic that generative AI […]
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Insider’s Rising Stars of AdTech Recognizes Crenshaw Clients
Insider recently named multiple Crenshaw Communications clients to its second annual list of up-and-coming advertising tech talent. LiveIntent’s Deepthi Venkitaramanan and Emodo’s Gaby Baden were among the honorees named to the Rising Stars of AdTech list. Insider recognized Deepthi Venkitaramanan, senior product manager, LiveIntent for helping the people-based email marketing platform push into new areas. […]
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What’s The Difference Between PR And Reputation Management?
The terms “public relations” and “reputation management” are sometimes used interchangeably. Yet, although they’re often intertwined, they are distinct. Gartner defines reputation management as “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” And public relations can be described as “the professional maintenance of a favorable public image.” Public […]
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How PR Can Solve Its Diversity Problem
Public relations is about building relationships between an organization and its audience. Its success hinges on a genuine understanding of diverse communities and cultures. However, the PR business is still grappling with a lack of diversity in its workforce. As an industry, how can we appropriately represent diversity among our clients when it’s not reflected […]
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The Webby Awards Recognize Crenshaw Communications Clients
The International Academy of Digital Arts and Sciences (IADAS) recognized multiple Crenshaw Communications clients as part of the 27th Annual Webby Awards. HappyKids and Agora were among the official Webby Honorees announced last week. HappyKids was recognized in the “Video – Entertainment” category. Powered by Future Today, HappyKids is a free and safe app designed to […]
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