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Crenshaw Communications, ImPRessions, public relations • December 1, 2022

Press Release Quotes Don’t Have To Be Bad: A PR View

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. “We’re […]

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News • November 30, 2022

Sponsor United Makes A Splash With Funding Round

Most marketers know just how huge the sponsorship category is, but many find current data about sports, entertainment, and other types of sponsorships hard to come by. That’s where Sponsor United comes in. Just ahead of the Thanksgiving holiday, the software-as-a-service sponsorship analytics platform announced a $35 million dollar investment to build out its database […]

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Crenshaw Communications, PR Fish Bowl, public relations • November 28, 2022

From In-House To PR Agency: How To Manage The Shift

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. Why? Because change is good, and because I believe that different work environments can help you advance as a professional. PR firm experience prepares you for anything My first PR internship was for a small PR agency in my hometown […]

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Crenshaw Communications, PR Fish Bowl, public relations • November 21, 2022

PR Tips For Nailing Your Next Business Presentation

Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. A high-stakes presentation offers lots of moving parts designed to meet the needs of its audience. It typically requires advance preparation, teamwork, and, ideally, collaboration with the target(s). Here are […]

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News, Uncategorized • November 5, 2022

MediaRadar Tracks Ad Pullback For Twitter

Think Twitter’s a potential dumpster fire for marketers right now? You’re not alone. Advertising intelligence and sales enablement platform MediaRadar recently released data detailing a significant pullback by Twitter advertisers in response to Elon Musk’s leadership. Kudos to the account team for acting quickly to make the most of the media appetite for information here, […]

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Crenshaw Communications, media relations, PR Fish Bowl • November 3, 2022

How To Personalize Your Media Pitch: PR Advice

The most rewarding – and maybe the hardest – part of working at a top tech PR agency is pitching stories to media. There’s no tougher audience than a journalist, especially in tech. If you think you get a lot of emails in a day, journalists get ten times more, at least. The challenge for […]

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ImPRessions • October 31, 2022

The Best PR Agency Horror Stories

Whether you work in public relations or another service business, you probably have  your own horror stories. Today is the day to reflect on the scary moments of PR and how to avoid them – or just enjoy them, knowing that they’ll make a good story someday. Here are some of our scariest PR agency […]

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Crenshaw Communications, PR Fish Bowl, public relations • October 26, 2022

How To Run A Status Call Like A Boss: PR Tips

Regular “touch-base” calls are a PR agency staple. They’re typically how we sync up with a client, report on progress, and highlight opportunities within a PR engagement or program. Weekly or biweekly meetings are not just markers of progress, though. They’re also how we get face time with team members and clients, develop a mutual […]

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Crenshaw Communications, PR Fish Bowl • October 18, 2022

How To Get A Fast Start On Your PR Campaign

At a top PR agency, winning a new client is when the real work starts. The same is true for internal PR or communications teams as they begin a new campaign. From understanding the sector or project, to organizing onboardings, media lists and pitches, startup can be a whirlwind. But, in many cases, a quick […]

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