Our Insights

PR Fish Bowl, public relations • September 20, 2023

How to Use Threads For B2B PR

As Twitter (now X) declines, and newer social platforms like Bluesky remain exclusive or in beta mode, Meta’s Threads has emerged as a notable social destination for brand PR. Threads initially captured public attention with a rapid growth surge and the promise of being a less divisive alternative to Twitter. It seems promising not only […]

media relations, public relations • September 15, 2023

What is Newsjacking?

Since David Meerman Scott coined the term “newsjacking” in 2011, our team has written nearly 30 unique blogs on the subject — possibly more than any other topic. So what is newsjacking? What makes it so important that we would write about it so often? And why should PR professionals care about it? David defines […]

Crenshaw Communications, PR Fish Bowl • August 31, 2023

3 Themes To Watch For During SaaStr Annual 2023

For PR and communications professionals, staying on top of industry trends is vital. And, for those operating in high-growth sectors like SaaS, industry events are not just networking opportunities. They’re a goldmine of insights. SaaStr Annual 2023, which bills itself as “the world’s #1 cloud gathering,” will kick off next week, so we spent some […]

PR Fish Bowl • August 30, 2023

The Latest – And Best – PR Approach For B2B Tech Companies

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of size or stature, don’t operate with a fixed marketing plan. It’s almost as if this vital blueprint for external communication is a luxury rather than a necessity. Given this scenario, a common refrain from many PR firms is, “Give […]

Crenshaw Communications, ImPRessions, public relations • August 23, 2023

How To Tap The PR Power Of Employer Branding

As a PR firm focused on high-growth technology companies, we always ask prospective clients about their goals. Most say they want to build visibility to attract more customers, or to gain a competitive advantage in their sector. Lately, however, they prioritize another goal that’s at least as important as adding partners or even customers — […]

PR Fish Bowl, public relations • August 22, 2023

How To Build B2B PR Around Invented Holidays

From Presidents’ Day furniture sales to tech deals on July 4th — and all the mattress sales in between — holiday marketing is a hallmark of consumer brand strategy in the U.S. And while B2C brands are quick to build events around holidays, for B2B brands, holiday marketing can feel forced. Yet, jumping on a […]

PR Fish Bowl, public relations • August 16, 2023

How To Use Timing For Top B2B PR Results

Timing is everything, even in B2B tech PR. Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. You want to make sure you’re allowing enough time to pitch in advance […]

News • August 16, 2023

Digiday and Inc. Recognize Crenshaw Communications Clients

Digiday and Inc. recognized multiple Crenshaw Communications clients as part of their respective editorial award programs. Cooler Screens, Digital Remedy, and Yahoo were among the companies named to the Digiday Technology Awards shortlist. The agency also saw clientsSOCi and SponsorUnited named to the Inc. 5000 2023 list. The Digiday Technology Awards recognize the technology modernizing […]

PR Fish Bowl, public relations • August 4, 2023

How To Interview Experts Like A Journalist: Tips For PR Teams

When I jumped to the PR and marketing side from journalism, I was often told by the PR firm who hired me, “We want you to think like a journalist.” I never said this at the time, but now I can admit: I don’t really know what that means. But I do know something about […]