Our Insights

News • March 27, 2023

Crenshaw Communications CEO Joins Communications Firm Leaders in New Delhi

Crenshaw Communications’ founding partner and CEO, Dorothy Crenshaw recently traveled to New Delhi to join other communications firm leaders in attending the PROI Worldwide Global Summit 2023. Made up of partners in more than 55 countries, with a combined revenue of nearly 913 Million USD, PROI Worldwide harnesses the collective power of the world’s […]

Crenshaw Communications, PR Fish Bowl • March 22, 2023

Five Ways AI Is Transforming Ad Tech

It seems that you can’t go a day without seeing a news headline that references Artificial Intelligence. With the rise in popularity of ChatGPT and other generative AI tools, there is debate about the use of AI in public relations, journalism, and everyday life. Artificial Intelligence (AI) has been transforming industries and businesses, and ad […]

PR Fish Bowl, public relations • March 15, 2023

PR Tips To Give Your Bylined Article A Point Of View

You might think it goes without saying that a point-of-view byline prepared by a B2B PR writer should offer a clear point of view. And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! There’s a high volume of generic POV content out there, but it […]

Crenshaw Communications, ImPRessions • March 8, 2023

7 PR Tips For Announcing Bad News

In public relations, the goal is often to generate news that tells a positive story about a business or brand. But sometimes, good companies have to share bad news. The last six months have seen waves of layoffs and other staff reduction announcements at major tech corporations, despite record-low unemployment levels. What can smaller companies […]

News • March 6, 2023

Agency VP Honored with Top Women in Communications Award

Congratulations to Crenshaw Communications VP, enterprise tech and business development, Sasha Dookhoo, who was recently recognized as part of Ragan’s Top Women in Communications Awards. The award program recognizes female communicators who are “leading their teams and organizations in impactful, interesting ways [and who serve as] mentors to future generations, who hold truth to power […]

communications, Crenshaw Communications, PR Fish Bowl • February 28, 2023

How A Solid PR Strategy Can Recession-Proof A Business

With a recession threatening, moving to cut PR budget may seem like a good way to protect the bottom line. A public relations campaign doesn’t typically generate immediate sales, which can be a priority in a soft economy. However, there can be long-term ramifications for tech companies and even risk to brand reputation if PR […]

News • February 27, 2023

Crenshaw Communications Adds Experienced B2B Tech PR Leadership

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries. […]

PR Fish Bowl, public relations • February 22, 2023

7 Skills PR Teams Can’t Do Without

The practice of public relations has probably evolved more rapidly in the past several years than ever before. The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, […]

Crenshaw Communications, ImPRessions, public relations • February 16, 2023

Triggers, Myths And Archetypes For Powerful PR Storytelling

A prospective client, an entrepreneur, was explaining why his company was looking for a PR firm. The meeting was pretty routine until he mentioned that his new tech product was born of his great personal frustration with current software. Now, business software isn’t a sexy category, but never mind. The words that stayed with me […]