ImPRessions

ImPRessions, marketing, public relations • April 13, 2022

How To Build A Purpose-Driven Brand

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.” An organization linked to a coherent purpose […]

Crenshaw Communications, ImPRessions • March 3, 2022

How Ukraine Is Winning The PR War

As Russia prepared to invade his country, many feared Ukraine’s president, former comedian Volodymyr Zelensky, was in over his head. Before his election Zelensky was best known for starring in a popular TV series about a history teacher who wins the presidency after a video of his anti-government rant goes viral. And like his sitcom […]

Crenshaw Communications, ImPRessions • February 22, 2022

Can PR Agencies Protect Their Ideas?

“You give away your best thinking on spec.” My husband once said that as he watched me sweat a high-stakes new biz proposal that hinged on The Big Idea. That observation bothered me for years, because it was true. But how does a PR or ad agency avoid it? A recent Twitter dustup highlighted the […]

Crenshaw Communications, crisis management, ImPRessions • January 24, 2022

A PR Storm Brews For Edelman

The PR industry has spent decades proving that PR really works. The fruits of a quality PR campaign aren’t always easily measurable or even obvious, but we’ve made great strides in demonstrating the power of PR and the value of its outcomes. Climate-change politics and PR That’s why it strikes me as ironic that some […]

crisis management, ImPRessions, public relations • January 6, 2022

The PR Winners And Losers Of 2021

It’s only the first week of 2022, but the PR scandals and triumphs of last year already seem distant. But before we let them fade into the rear-view mirror, I couldn’t resist one last list about 2021. Here are my nominees for the PR Winners and Losers of the year. The PR Winners Britney Spears […]

ImPRessions, public relations • December 23, 2021

6 Trends That Will Affect PR In 2022

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. They don’t magically start with the new calendar. They’re the continuation or peaking of the events and moves we’ve experienced in 2021. These are the […]

Crenshaw Communications, ImPRessions • November 19, 2021

7 Signs You’re Not Ready For A PR Agency

Bringing on an external resource for public relations is a big commitment for any business. Most companies make that move only after careful consideration, and sometimes it’s a step that’s overdue. But occasionally an organization will sign with a PR firm prematurely or in error. Here’s how to know if you’re not yet ready for […]

communications, Crenshaw Communications, ImPRessions • October 18, 2021

Can Ethical PRs Represent Unethical Clients?

The public relations business is plagued with bad cultural stereotypes (see: Flacks) as well as real-life examples of specialists who lie or deceive. Sure, every occupation has its bad apples. Ironically, however, image control for PR is particularly challenging. For one thing, we answer to many parties, from clients and media to shareholders and stakeholders. […]

Crenshaw Communications, ImPRessions, media relations • September 29, 2021

Why Press Coverage Still Matters In PR

Is earned media – otherwise known as press coverage — still the key to a successful public relations program? Or is it simply one component of the broader picture? It may seem like a silly question; after all, “publicity” is what people think of when they think about PR. And even in the business, many […]