ImPRessions

Crenshaw Communications, ImPRessions, public relations • October 4, 2022

How To Spot The Story: A PR Primer

In public relations, our job is to spot, shape, and communicate our client’s story. That task typically starts with an information session, often before the letter of agreement is signed. We download information and ask questions, probing for the key points of the narrative we envision will make the company stand out. So we may […]

Crenshaw Communications, ImPRessions, public relations • September 6, 2022

5 Reasons Not To Cut PR In A Recession

As any ad or PR agency knows, our budgets are vulnerable when the economy turns soft. We’re seeing it now. Facebook parent company Meta has warned of an advertising slowdown. Broadcast outlets and publishers also report headwinds, though the views are mixed. On the bright side, a Muck Rack study shows PR expenditures may rise […]

Crenshaw Communications, ImPRessions, public relations • August 30, 2022

How Strategic PR Supports Employer Branding

As the “Great Resignation” gives way to “Quiet Quitting,” worker engagement and employer branding is bigger than ever, and so is the PR that drives it. That wasn’t always the case. Time was, we’d have a full-blown PR strategy meeting, and employee recruitment would be in an internal comms section, reduced to a single bullet […]

Crenshaw Communications, crisis management, ImPRessions • August 4, 2022

How Not To Get Cancelled: A PR View

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future. He’s a hugely successful actor with access to the best advice […]

Crenshaw Communications, ImPRessions, public relations • June 28, 2022

7 Reasons To Hire An Independent PR Firm

For a creative services firm – like ad, PR or marketing agencies – differentiation is key. One way agencies distinguish themselves is by touting their independent status. In the advertising world, that may mean the company isn’t part of a consulting firm. The implication is that its team is free to offer top creative and […]

Crenshaw Communications, ImPRessions, public relations • June 17, 2022

How Can We Mandate Ethics In PR?

It’s no small irony that public relations has a reputation problem. At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. Then there’s what one report calls “defense of malicious behavior” where a PR team chooses to represent […]

ImPRessions, public relations • May 24, 2022

How PR Can Boost A B2B Brand

With its splashy headlines and viral tweets, consumer PR gets all the attention. But a well crafted PR program can have a powerful impact on B2B businesses, too. And it’s often very cost-effective relative to consumer public relations. Think about business categories where the margins are high and the sales cycle is long – enterprise […]

ImPRessions, marketing, public relations • April 13, 2022

How To Build A Purpose-Driven Brand

In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.” An organization linked to a coherent purpose […]

Crenshaw Communications, ImPRessions • March 3, 2022

How Ukraine Is Winning The PR War

As Russia prepared to invade his country, many feared Ukraine’s president, former comedian Volodymyr Zelensky, was in over his head. Before his election Zelensky was best known for starring in a popular TV series about a history teacher who wins the presidency after a video of his anti-government rant goes viral. And like his sitcom […]