ImPRessions

ImPRessions, reputation • July 23, 2020

Goya And The Art Of The Brand Boycott

The consumer boycott is a time-honored tactic for those who seek to force political or social change. But do boycotts ever work? Consider the recent backlash dished out to Goya Foods CEO Robert Unanue after Unanue participated in a White House roundtable on economic and educational opportunities for Hispanic Americans. As he announced Goya’s involvement, […]

Crenshaw Communications, ImPRessions, public relations, reputation • July 15, 2020

How To Safeguard Your Digital Reputation

The foundation of a good public relations campaign is reputation management, and it’s important now. As the COVID-19 pandemic drags on, we’re all concerned about protecting health. But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in […]

ImPRessions, public relations • June 29, 2020

Why PR And Marketing Matter Now

It used to be that when things got tough, the tough cut marketing and PR budgets. “Below the line” spending was lopped off the spreadsheet faster than you could say “recession.” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. They were designed to push out businesses messages […]

Crenshaw Communications, ImPRessions, reputation • June 12, 2020

Can Technology Companies Achieve Diversity?

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. This time it’s bigger than press releases or PR-driven diversity pledges. Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly […]

Crenshaw Communications, ImPRessions • June 3, 2020

At Crenshaw Communications, We Stand For Racial Justice

The past week has been painful, disturbing, and enlightening. It’s time to speak up. With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. We at Crenshaw Communications stand for social justice and […]

advertising, communications, Crenshaw Communications, ImPRessions, public relations • May 29, 2020

Email Marketers Offer Deals, Discounts, And Empathy

COVID-19 instantly upended the way brands communicate with customers. Suddenly, most marketing was irrelevant, or worse. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. But most eyes were on marketing like print and TV ads that could be quickly adapted to the […]

advertising, communications, Crenshaw Communications, ImPRessions • May 21, 2020

Post-COVID, Brands Start To Open Up

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Early efforts were tentative, pretentious, or shallow. As the pandemic progressed and the news grew worse, many stepped up with substantive offers of help, workforce tributes, […]

Crenshaw Communications, ImPRessions • April 24, 2020

Brands Bring Substance To COVID-19 Response

The COVID-19 pandemic has upended marketing and PR for nearly every major brand. Now, five weeks into the lockdown that has decimated many business sectors, most companies have settled into a new normal. Many have learned from early mistakes or half-measures and have scrapped old campaigns for new ones that make a positive impact for […]

Crenshaw Communications, ImPRessions, public relations • March 24, 2020

Leadership Lessons Of COVID-19

A crisis can bring out the best and worst in us — and in our leaders. In the weeks since the Coronavirus shutdown, Americans have experienced a crazy-quilt of messages from leadership at federal, state, and local levels. There are communications lessons about crisis leadership crisis in nearly every example. So far, Congress has been […]