ImPRessions

Crenshaw Communications, ImPRessions, public relations • July 21, 2021

Who’s Winning The PR Space Race?

The new space race is on, but this time, instead of a PR challenge among competing governments and clashing ideologies, it’s a pissing contest among billionaire entrepreneurs…with phallic imagery to match. Or so it seems. The national press has chronicled the space flights with live saturation coverage so far. Maybe it’s a welcome break from […]

Crenshaw Communications, ImPRessions, public relations • July 1, 2021

A Toast To Independent PR Agencies

It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing. Judging from a quick review of the websites of midsize PR firms, most think it’s a differentiator. But what does the […]

Crenshaw Communications, ImPRessions • June 8, 2021

Is Corporate Communications Optional?

Early in my PR agency career, our team was summoned by the CEO of a prestigious client. He was a brilliant and entrepreneurial hospitality executive who had been brought in to turn around a luxury travel company. The CEO fulminated about competitors getting better trade coverage than his company. He even tossed one of the […]

Crenshaw Communications, ImPRessions, public relations • May 7, 2021

How Jeff Bezos Scored A PR Win

Not every billionaire CEO needs a big public relations team, apparently – just ask Elon Musk. But many successful founders do have an innate grasp of PR and media strategy. Sure, communications skills are learned, and years of experience really count in the PR biz. But when it comes to the hand-to-hand combat of media […]

Crenshaw Communications, ImPRessions, reputation • April 8, 2021

Big Tech Has A PR Problem. Can It Close The Trust Gap?

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. But things are […]

Crenshaw Communications, ImPRessions, public relations • April 1, 2021

PR, Clubhouse, And The Coming Social Audio Wave

People in PR and media circles have been excited about Clubhouse for at least six months. That’s partly because it represents something new – an audio-only platform for real-time conversations within groups of up to 500 people. But the real appeal was Clubhouse’s exclusivity. As the name implies, it launched as an invite-only social media […]

Crenshaw Communications, ImPRessions, public relations • March 29, 2021

Amazon’s New PR War Isn’t Working

Picking a public fight with powerful legislators isn’t a typical PR strategy for a giant corporation, but that’s Amazon’s latest move as a crucial union vote deadline arrives. Over the past few days, the retail giant has turned into a Twitter troll. Amazon has tweeted childish insults about Senators Bernie Sanders and Elizabeth Warren, who […]

Crenshaw Communications, ImPRessions, public relations • March 9, 2021

International Women’s Day: When Good PR Backfires

The tweet that launched a whopper of a PR backlash for Burger King on International Women’s Day wasn’t really that bad. The initial post from @BurgerKingUK read simply, “Women belong in the kitchen.” Clearly, it was meant to get our attention. What followed was a thread announcing a BK-backed scholarship program for female professional chefs […]

Crenshaw Communications, ImPRessions, public relations, technology • March 4, 2021

Another Reason Tech Startups Need PR

For a new technology business, the decision to commit to a PR agency or in-house PR consultant is a consequential one. It’s also occasionally controversial. Celebrity entrepreneurs like Mark Cuban have warned ambitious startups against spending on an outside PR firm. Cuban sees PR spend as wasteful and premature for most early-stage companies. He figures […]