ImPRessions

ImPRessions, public relations • July 24, 2024

Leadership In Crisis: The Crowdstrike PR Response

In the high-stakes cybersecurity sector, even the most robust systems can experience sudden disruptions — often with serious, but temporary PR implications for the companies involved. But few expected that a routine update at Crowdstrike, a leader in endpoint security, could provoke the disaster that resulted last Friday. The Windows OS crash triggered by the […]

Crenshaw Communications, ImPRessions • June 1, 2024

5 Trends Shaping The Future Of PR (And How To Manage Them)

For PR teams, there’s never been a time of greater opportunity. But with opportunities come risks and challenges. Among the excellent content at the PROI 2024 Global Summit in Rio de Janiero was a gem of a panel on the top trends shaping the work we do, and a discussion of how we might meet […]

Crenshaw Communications, ImPRessions, public relations • May 1, 2024

No, DEI Isn’t Dead. But No One Wants To Talk About It.

Much of the recent news surrounding Diversity, Equity and Inclusion of late is negative. DEI programs have been banned in states like Texas, and the backlash hasn’t stopped there. Axios reports that businesses have “backed away from DEI programs over the past two years in the wake of widespread attacks from lawmakers, high-profile rich guys […]

Crenshaw Communications, crisis management, ImPRessions • April 12, 2024

How To Take Control Of A Media Interview

The headlines, social posts and PR takes were fascinating. “Guyana president blasts journalist when discussing country’s oil reserves” “Stop Lecturing Me’: Indian-Origin Guyana Pres. Shuts Down BBC Journalist, Exposes West’s Hypocrisy” “BBC journalist humbled by Guyana’s president…” Last week international communications expert (and my friend) Bob Pickard posted an extraordinary”train wreck” excerpt of an exchange […]

Crenshaw Communications, ImPRessions, public relations • March 27, 2024

Kate Middleton And The Palace’s PR Problems

PR and Royal-watchers were shocked – and chastened – to learn of Kate Middleton’s cancer diagnosis late last week. In a beautifully simple video message delivered as she sat on a bench against a spring backdrop, the Princess of Wales explained why she’d been out of the public eye. She shared that after tests showed […]

ImPRessions, public relations • March 13, 2024

What Your PR Agency Won’t Tell You (But Maybe Should)

In PR, as in most businesses, transparency is a good thing. We preach it to our clients and put it in our company handbooks. So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. Last month I saw a report that the world’s largest PR […]

ImPRessions, public relations, reputation • February 14, 2024

Why CEO Visibility Still Counts

Imagine Facebook without Mark Zuckerberg, or Tesla without Elon Musk. Even thinking about JPMorgan Chase without picturing Jamie Dimon is hard if you follow Chase even casually. In today’s business and media landscape, the CEO role extends far beyond the traditional confines of boardrooms and executive suites. An analysis of articles written about current Fortune […]

ImPRessions, PR Fish Bowl, public relations • January 5, 2024

PR Industry Trends: Top PR Predictions For 2024

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. Those who work in PR and media have seen a whirlwind 2023. We’re getting a handle on how to use generative AI ethically and with impact, riding the waves of an evolving social […]

ImPRessions, public relations • December 30, 2023

PR Lessons From The Biggest Failures of 2023

As always, this year brought some truly spectacular “PR failures” by high-profile organizations and brands. Yet, nothing happens in a vacuum. Most of the so-called PR disasters that unfolded in 2023 went well beyond public relations strategy or execution. Some were management failures, while others were about corporate values or behavior. Still, there’s something to […]