ImPRessions

Crenshaw Communications, ImPRessions, public relations, reputation • January 11, 2021

Big Business Must Help Us Unify

Pundits and politicians have bemoaned our country’s cultural and partisan divisions for years. Yet things have gotten worse. There’s just not much that brings us together these days. We’ve seen an erosion of confidence in our major institutions – government, faith groups, and media, among others. I’ve long thought that this perfect storm of disunity […]

Crenshaw Communications, ImPRessions, public relations, reputation • December 23, 2020

PR Hits And Misses Of 2020

It’s that time of year — when observers trained in PR and reputation weigh in on the brands and personalities who made news in good and bad ways during the year. But 2020 is different from previous years. Many stories that might otherwise have made news were overshadowed by two monsters — the COVID-19 pandemic […]

Crenshaw Communications, ImPRessions, public relations • November 25, 2020

PR And Communications Trends For 2021

In PR and elsewhere, 2020 has been a year like no other. Even the Oxford English Dictionary is at a loss for words to describe it. If we could wipe it off the calendar and start again, most of us probably would. So, the sooner we finish our 2020 roundup posts and 2021 forecasts, the […]

ImPRessions, public relations, reputation • November 10, 2020

Will Jones Day Weather The PR Storm?

Elite international law firm Jones Day faces a reputation crisis as a result of its work supporting legal challenges to the results of the election. Controversy isn’t new to Jones Day, but this situation is a bit more fraught. Here’s why. As any professional services company knows, the stakes grow if your clients are involved in […]

Crenshaw Communications, ImPRessions • October 23, 2020

Five Reasons Why B2B PR Works

I’m a late convert to B2B public relations. That’s probably because I started my career at consumer marketing PR agencies and enjoyed the work immensely for many years. For young practitioners especially, it’s heady to have bragging rights about working with brands like Starbucks, Apple, or Netflix. For many firms, consumer work typically offered lower […]

Crenshaw Communications, ImPRessions, leadership, reputation • October 5, 2020

The Cost Of Losing Credibility

A former PR agency boss once told me, “You don’t win by being right. You win by being credible.” That’s been ringing in my ears since the White House COVID-19 credibility crisis shifted into high gear. Credibility is among the most valuable currencies of any leader. It’s tough to watch it squandered even on an […]

Crenshaw Communications, crisis management, ImPRessions • September 23, 2020

A PR View Of Ellen’s Apology

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. This week Ellen DeGeneres issued her first on-air apology after reports of her show’s “toxic workplace.” For those who are tapped to help craft redemptive messages for personalities and corporations, a public apology is always useful, and […]

Crenshaw Communications, ImPRessions • September 9, 2020

How The Right PR Makes Better Business Deals

Although some call it “free advertising,” public relations isn’t free. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off. The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. A successful PR campaign can also support or accelerate a liquidity […]

ImPRessions, leadership, public relations, social media • August 25, 2020

The Myth Of The Social CEO

For business leaders, the rise of social media has powered a shift from public relations to public engagement. And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. Or do they? Only 39% of Fortune 500 CEOs have a social profile, and most who are active on social media use […]