Our Insights

Crenshaw Communications, ImPRessions, public relations • May 7, 2021

How Jeff Bezos Scored A PR Win

Not every billionaire CEO needs a big public relations team, apparently – just ask Elon Musk. But many successful founders do have an innate grasp of PR and media strategy. Sure, communications skills are learned, and years of experience really count in the PR biz. But when it comes to the hand-to-hand combat of media […]

Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 3, 2021

5 PR Tips To Boost Your Company’s Media Appeal

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name. When gaining media traction is challenging, how can PR […]

communications, Crenshaw Communications, media relations, PR Fish Bowl • April 27, 2021

Cybersecurity Pubs Every PR Pro Should Be Reading

Most of us who work at tech PR agencies stay glued to various media to track breaking news and inform reactive pitching to promote visibility for our clients. Yet our main goal is not always to secure top-tier media coverage, although that’s always a win. We may also work to earn media coverage that will […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • April 21, 2021

How To Convince A Reporter to Cover Your Story

One of the most frustrating parts of working in PR or media relations is getting the “too busy” response. You have a solid pitch or a compelling announcement, but the feedback from media is that they have too much going on to cover this story. While breaking news will often take precedence, skilled PR teams […]

Crenshaw Communications, PR Fish Bowl, public relations • April 15, 2021

5 Tips For Killer PR Case Studies

Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. They also work well for sales and marketing. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy. Ideally, it serves as a third-party testimonial for a […]

Crenshaw Communications, PR Fish Bowl, public relations • April 13, 2021

PR Tips for Planning a Virtual Panel

As most PR agencies know, a speakers program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. By targeting prospects, it can also help […]

Crenshaw Communications, ImPRessions, reputation • April 8, 2021

Big Tech Has A PR Problem. Can It Close The Trust Gap?

A new survey of 31,000 people in 27 countries has documented what most of us in PR know – Big Tech has a reputation problem. For years, the enormous role technology plays in our lives and our reverence for brands like Apple and Amazon shielded the sector from greater taxation and regulation. But things are […]

communications, Crenshaw Communications, media relations, News, public relations • April 8, 2021

Crenshaw Nominated For 2021 SABRE Award

The Crenshaw team is delighted to have received a nomination for the 2021 SABRE Awards North America. The SABRE Awards recognize Superior Achievement in Branding Reputation and Engagement from among more than 2,000 entries. This year, we have been nominated in the Business-To-Business Marketing category for our work on behalf of the National Cybersecurity Alliance […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • April 7, 2021

How To Onboard New Team Members – Virtually

Many businesses, especially PR agencies, are looking to expand their teams to accommodate a resurging economy and recovering business sector. Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour. In early 2021, this still isn’t possible. While things are heading in the right direction, most orientations will […]