Our Insights

communications, Crenshaw Communications, PR Fish Bowl, public relations • July 27, 2021

What They Don’t Teach You About PR In College

As a budding professional at a PR firm, I have been exposed to many different facets of the industry. I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I […]

advertising, communications, News, public relations • July 26, 2021

Crenshaw Adtech Clients Win Big at Annual Adweek Readers’ Choice: Best of Tech Partner Awards

We are excited to announce two of our clients have been recognized by Adweek at the annual Readers’ Choice: Best of Tech Partner Awards, which recognizes the top advertising and marketing technology providers and leaders across 35 categories. Kerel Cooper, CMO of LiveIntent, and his Minority Report podcast co-host Erik A. Requidan, were named Diversity […]

Crenshaw Communications, ImPRessions, public relations • July 21, 2021

Who’s Winning The PR Space Race?

The new space race is on, but this time, instead of a PR challenge among competing governments and clashing ideologies, it’s a pissing contest among billionaire entrepreneurs…with phallic imagery to match. Or so it seems. The national press has chronicled the space flights with live saturation coverage so far. Maybe it’s a welcome break from […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, technology • July 20, 2021

PR Tips For Announcing A SPAC Transaction

Anyone who has been watching the tech PR space has noticed a huge rise in companies going public through Special Purpose Acquisition Companies (SPACs). For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. It’s not a traditional IPO, but […]

PR Fish Bowl, public relations • July 14, 2021

How Speaking Opportunities Support B2B Companies

B2B companies who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. In many cases they […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • July 7, 2021

6 Things PR Agencies Should Never Say

PR agency teams, like all creative services people, love to keep our clients happy. That’s a good thing, except where the drive to please leads us to say things we shouldn’t. Who here hasn’t uttered something on an update call or dashed off something in an email and then thought better of it? I don’t […]

Crenshaw Communications, ImPRessions, public relations • July 1, 2021

A Toast To Independent PR Agencies

It’s nearly Independence Day, which is a good time to reflect on what independence means in the business of public relations. Lots of ad and PR agencies tout their independent status in their marketing. Judging from a quick review of the websites of midsize PR firms, most think it’s a differentiator. But what does the […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • June 30, 2021

PR Advice For Building Better Media Relationships

Every PR agency team appreciates the importance of relationships with key media outlets and personnel. This is particularly true in B2B PR, where we tend to approach the same business and trade journalists on behalf of client executives and their brands. The most successful agencies have contacts ready to go for any type of announcement […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • June 24, 2021

5 Traits Of A Top B2B PR Specialist

There are many skills that are valuable at a B2B (business-to-business) PR agency. Whether it’s that keen news sense or superb research chops, it’s important for B2B PR teams to master a diverse skill set and to have an aptitude for fast learning. Yet at many specialist agencies, some characteristics are more important than others. […]