Our Insights

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • September 29, 2020

Five Types Of Bylined Content That Work For PR

As outlined in my post on PR tips for effective bylines, bylined content is a powerful part of a B2B PR plan. It can help deliver key messages, communicate expertise and drive thought leadership for business brands. But there are many types of content that build credibility and leadership as part of a strategic PR […]

Crenshaw Communications, crisis management, ImPRessions • September 23, 2020

A PR View Of Ellen’s Apology

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. This week Ellen DeGeneres issued her first on-air apology after reports of her show’s “toxic workplace.” For those who are tapped to help craft redemptive messages for personalities and corporations, a public apology is always useful, and […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, social media, technology • September 21, 2020

How (And Why) PR Pros Should Use TikTok

There’s a new social media app taking the world by storm. It’s called TikTok. Ever heard of it? Seriously, TikTok has been on the PR radar for a long time, and most recently it made news for different reasons. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • September 15, 2020

6 PR Tips For Staffing A Media Briefing

In B2B public relations, one of the things we do regularly is arrange media briefings on subjects relevant to our clients’ business. Often these briefings translate directly into coverage. But even if they don’t, these meetings are important. They’re useful for relationship building and keep the dialogue going until the time when a company executive’s […]

communications, Crenshaw Communications, media relations, leadership, PR Fish Bowl, public relations, time management • September 11, 2020

3 Tips For A Killer Media Tour

The media tour has been around for nearly as long as the PR industry. It helps build relationships between a brand spokesperson and multiple journalists over a short period of time. The term is a little misleading, however. It dates back to the days when authors would travel from city to city to promote a […]

Crenshaw Communications, ImPRessions • September 9, 2020

How The Right PR Makes Better Business Deals

Although some call it “free advertising,” public relations isn’t free. It’s not even cheap. Like any other business investment, it’s only worthwhile if it pays off. The best PR programs are designed to meet business objectives, from product visibility to expansion into new markets. A successful PR campaign can also support or accelerate a liquidity […]

communications, marketing, PR Fish Bowl, public relations, social media, time management • September 2, 2020

Newsletters Every PR Pro Should Subscribe To

Every good PR person has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme. It keeps us up-to-date on meetings, client communications and industry changes. In fact, […]

communications, Crenshaw Communications, News, public relations • September 1, 2020

Crenshaw Nominated For 2020 PRSA-NY Big Apple Awards

The Crenshaw team is delighted to be nominated for a 2020 PRSA Big Apple award. The Big Apples are the gold standard of excellence for PR practitioners in the New York metro area and celebrate the best work of PR agencies, companies, governmental bodies, and not-for-profit organizations during the prior year. This year, we have […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • August 31, 2020

5 Ways to Build Better Journalist Relationships

For PR people, few things are more important than media relationships. Ties with journalists don’t guarantee results, but they’re an important entree to getting out the stories we tell for clients. Good relations with reporters and producers usually means your pitch will get a hearing at the very least. Often it means you’ll get valuable […]