Our Insights

communications, Crenshaw Communications, PR Fish Bowl, public relations • January 11, 2022

Writing For Journalism And Writing For PR: How They Differ

Fun fact about me: before getting into PR, I wanted to be a reporter. More specifically, I wanted to be a sportswriter. I was a journalism major, so most of my writing experience in college had a reporting angle. Whether it was through classes, writing for the school newspaper, or my personal blogs, my writing […]

crisis management, ImPRessions, public relations • January 6, 2022

The PR Winners And Losers Of 2021

It’s only the first week of 2022, but the PR scandals and triumphs of last year already seem distant. But before we let them fade into the rear-view mirror, I couldn’t resist one last list about 2021. Here are my nominees for the PR Winners and Losers of the year. The PR Winners Britney Spears […]

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • January 5, 2022

New Year’s Resolutions For PR Teams

Ah, 2022! Many of us who work in PR woke up on January 1 and thought about New Year’s resolutions. Yet according to a recent study, people are most likely to ditch their annual commitment to themselves by January 19. How can we stick to our resolutions a bit longer than that? One answer is […]

ImPRessions, public relations • December 23, 2021

6 Trends That Will Affect PR In 2022

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Of course, the changes we see aren’t usually sudden. They don’t magically start with the new calendar. They’re the continuation or peaking of the events and moves we’ve experienced in 2021. These are the […]

communications, creativity, Crenshaw Communications, PR Fish Bowl, public relations • December 23, 2021

12 Days of Christmas: PR Edition

For PR pros, December can be both a rewarding and stressful time. End-of-year reports, final rounds of prediction pitching, and 2022 planning are all top-of-mind as we prepare for a well deserved holiday break. Our team saw great success across the board in a record high of staff hires and new accounts onboarded this last […]

communications, Crenshaw Communications, PR Fish Bowl, public relations, social media, technology • December 21, 2021

Social Media Tactics To Leave Behind In 2021

The social media landscape is constantly evolving, and PR pros must stay in step with trends and tactics. 2021 saw emerging platforms that B2B brands were eyeing to for their marketing plans, and some may have been missteps. In fact, there are several social media approaches that should be reassessed as we enter 2022. Filler […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • December 15, 2021

5 Tips For First-Time PR Agency Clients

As 2022 planning continues, teams are seeing the value of aligning PR tactics with their marketing strategies. In fact, 60% of marketing executives believe that PR and digital marketing teams will work together more closely in the near future. The role of a PR agency in this alignment, and in building an organization’s reputation among […]

communications, Crenshaw Communications, PR Fish Bowl, public relations • December 8, 2021

PR Tips For Virtual Media Trainings

Any company can benefit from media training, but it’s particularly important for one that is new to public relations. For B2B PR, media training prepares company execs for press interviews and stresses how to make the most out of them. This is important because the typical interview situation contains many variables, including the journalist’s own […]

communications, media relations, PR Fish Bowl • December 1, 2021

How To Make A PR Impact With International Media

Today, many U.S. PR agencies are taking on international communications for businesses as they expand beyond our borders. The digital acceleration brought on by the global pandemic has in many ways made the media landscape more accessible to PR teams. Many B2B tech companies with digital offerings, for example, market products and services worldwide, and […]