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advertising, communications, Crenshaw Communications, ImPRessions • May 21, 2020
Post-COVID, Brands Start To Open Up
The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Early efforts were tentative, pretentious, or shallow. As the pandemic progressed and the news grew worse, many stepped up with substantive offers of help, workforce tributes, […]
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communications, Crenshaw Communications, PR Fish Bowl, social media, technology, time management • May 20, 2020
A Guide To Top Apps For PR Pros
Public relations pros and others are always looking for ways to stay connected now that in-person interaction is paused. In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients. On average, mobile device users have about somewhere between 60 to 90 apps on a […]
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Crenshaw Communications, PR Fish Bowl, public relations, social media • May 15, 2020
How Instagram Can Work For B2B PR
The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. Instagram has more than one billion users, making it one of the most popular social media platforms. That’s right, more than a billion people […]
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Crenshaw Communications, PR Fish Bowl, public relations • May 11, 2020
Fresh Data: The PR Answer To No News
As PR pros we are all accustomed to the ebbs and flows of the news cycle. And while “knocking it out of the park” when a company has news to share is vital, it’s even more important to find ways to keep a business in the media during quiet periods. The latter is more difficult, […]
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Crenshaw Communications, PR Fish Bowl, social media • May 7, 2020
20 Retail Journalists You Should be Following on Twitter in 2020
Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source. It’s also a great platform for relationship-building for anyone in public relations or content marketing. This week we’re thinking about retail and e-commerce. In a post-COVID-19 […]
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Crenshaw Communications, News • May 7, 2020
Company News…Check Out Our New Look!
After two months of social distancing, the Crenshaw team has been so productive that we decided to whip up a new visual identity and website for the agency as a sideline. Nice work, right? How do you like it? Seriously, our new look has been a little longer in the planning than that, but we […]
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Crenshaw Communications, PR Fish Bowl, public relations • April 30, 2020
Top Ad And Marketing Podcasts For PR Pros
The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. and beyond. While we have access to a wide breadth of digital platforms to consume our daily dose […]
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Crenshaw Communications, ImPRessions • April 24, 2020
Brands Bring Substance To COVID-19 Response
The COVID-19 pandemic has upended marketing and PR for nearly every major brand. Now, five weeks into the lockdown that has decimated many business sectors, most companies have settled into a new normal. Many have learned from early mistakes or half-measures and have scrapped old campaigns for new ones that make a positive impact for […]
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Crenshaw Communications, PR Fish Bowl, technology • April 17, 2020
10 Zoom Meeting Hacks You May Not Know
A month ago, how many Zoom meetings had you attended? Chances are, they’ve doubled or tripled recently due our new way of working. PR pros and others are using Zoom and its competitors — Hangouts, MS Teams, and others — to check in with teammates and host new business meetings, weekly calls with clients, and […]
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