0
communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 30, 2020
You Know You Work In Tech PR When…
Tech PR offers constant opportunities for jumping on news and trends. And, yes, PR people in general are always “on,” because we’re subconsciously or overtly thinking of ways to bring clients into the conversation or use news to generate coverage. But tech PR takes things to a different level because of its constant innovation and […]
Read More
0
Crenshaw Communications, News, technology • July 28, 2020
Verizon Media Wins Big at Adweek Readers’ Choice: Best of Tech Awards
Exciting news for our client Verizon Media! Earlier this year, it was nominated for the second annual Adweek Readers’ Choice: Best of Tech Awards. These awards recognize the top advertising and marketing technology providers, all voted on by readers. Verizon Media brought home an unprecedented four awards — for best demand side platform, supply side […]
Read More
3
ImPRessions, reputation • July 23, 2020
Goya And The Art Of The Brand Boycott
The consumer boycott is a time-honored tactic for those who seek to force political or social change. But do boycotts ever work? Consider the recent backlash dished out to Goya Foods CEO Robert Unanue after Unanue participated in a White House roundtable on economic and educational opportunities for Hispanic Americans. As he announced Goya’s involvement, […]
Read More
0
communications, Crenshaw Communications, PR Fish Bowl, public relations • July 22, 2020
PR Tips On How To Be A Rockstar Panelist
Executive visibility is a key component of any sound B2B PR program. It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. For up-and-coming […]
Read More
0
advertising, communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 20, 2020
PR Tips For Ad Tech Companies
Despite the consolidation that ad tech and the PR agencies that serve it have seen over the past several years, the space remains extremely crowded. You can see this by taking a quick look at the evolution of the Lumascape–every year it grows. There are now thousands of companies that specialize in digital advertising, creating […]
Read More
0
Crenshaw Communications, ImPRessions, public relations, reputation • July 15, 2020
How To Safeguard Your Digital Reputation
The foundation of a good public relations campaign is reputation management, and it’s important now. As the COVID-19 pandemic drags on, we’re all concerned about protecting health. But the shutdown also threatens brand health, and not only due to lost business. Our new all-digital workstyle can impact brand and personal reputation, and not always in […]
Read More
1
communications, Crenshaw Communications, PR Fish Bowl, public relations, technology • July 14, 2020
Tech Tools Every PR Professional Needs To Succeed
With news cycles changing moment to moment, the savvy use of simple technology tools by PR professionals has never been more important. But with many services available and tech evolving rapidly, picking the right software can help boost strategic communications for a brand. Below are a few tools every PR pro should master to maximize […]
Read More
0
communications, Crenshaw Communications, PR Fish Bowl, public relations • July 10, 2020
10 Podcasts PR Pros Should Listen To
PR agencies must stay up to date on current events and industry news. Most PR specialists will have an active Twitter and several news sites open as they work to check for news opportunities. While our main goal in PR is staying informed about various industries, from ad tech to zythology, we also need to […]
Read More
0
advertising, Crenshaw Communications, News • July 9, 2020
Tracking Ad Spend Throughout COVID-19
The advertising industry has been hit hard during by the pandemic, especially on TV commercials. Our client MediaRadar, an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games. As sports will soon return to TV, MediaRadar CEO Todd Krizelman shared insights with […]
Read More