To support “be Berlin,” and highlight the city’s brand essence, our travel and tourism team focused on its contemporary offerings in fashion, culture, and the arts. The campaign’s centerpiece was “Bricks to Berlin,” a traveling art exhibit that contrasted the Berlin of 20 years ago to the vibrant cultural center of today. We secured influential personalities to promote travel to Berlin and build a brand image around its offering, resulting in coverage in The New York Times, the CBS Early Show, and Time Out New York.
