There are an estimated 31 million people blogging in America. That is a lot of competition for your company’s posts. Now is a good time to examine your content with fresh eyes and make sure it is “lean and mean” and relevant to a discerning audience. Ask yourself these questions and then choose a shape-up plan that works for your particular blog.
Are your topics in need of a “cleanse”? Make sure your content is working hard for your business and your blog is optimized for search with the right keywords and industry terms. Really take some time to look at the next 3-6 months with a keen eye to topicality, trends and annual posts worth revisiting.Employ some futurecasting to help you come up with fresh, dynamic themes. Consider assigning some “guest bloggers” to keep things interesting.
Are your titles worn out and tired? Don’t let this happen to you. Make sure you create lively titles have essential keywords – this is what search engines will index and place on the results page when someone is searching. Read more here.
Does your blog have a strong “core”? You need sharper editing. If you are the sole assignment editor, writer and copy editor for your blog, you may have become too close to the content and need some outside eyes to do some incisive editing for you. It only hurts for a minute but the rewards for a new, trim blog are well worth it.
Having a hard time “fitting” in your blog? Get organized and set aside the necessary time to plan, write and edit each piece. This may mean blocking out writing time on Outlook or having Siri remind you “time to blog” – any way that you do it, make it scheduled and rigorous as you would any physical exercise routine.
Does your blog need a new look? Something as simple as a font change or additional graphics can help liven the look of your blog. Interesting and thought-provoking images keep your blog fresh and appealing.
Whatever changes you undertake to improve your posts, make sure to share the results – tweet it to your followers, share it on LinkedIn and Google Plus, publish on Facebook and email to select associates and prospects.« Spring-Clean Your Tech PR Tool Kit | The Evolution of PR Thinking »