ImPRessions

9
February 20, 2013

How To Think Like A PR Person

What is it about professional stereotypes? Are we innately attracted to certain careers, or do we adopt habits and personality traits over time? When an entry-level staffer asked me how to “think like a PR person,” it actually got me thinking…about PR. What differentiates someone in our business? Here’s my list.

You naturally think in sound bites. (But why do the cleverest ones come when no one’s around?)

You work best against a deadline, – the more brutal, the better.

You want to media train everyone you meet, and you sometimes have to hold yourself back from suggesting that strangers “headline” their answers to questions.

You’re a voracious consumer of media and content, from specialized blogs to slideshare powerpoints. You love to compare different media takes on a breaking news event.

You edit everything. Then you edit your edits.

You cringe when someone says “hone in” instead of “home in.” Yet you regularly talk about “key learnings” and “deliverables.”

When a friend or spouse asks for advice on a personal issue you give them a recommendation and immediately outline next steps in verbal bullet points.

You’re always looking for trends.

You’re always looking for things that buck the trends.

You experience a visceral response when you happen to spot a TV news van on the street and have to restrain yourself from running after it.

You instantly connect the dots from one meeting to the next, and all clients programs, even seemingly disparate ones, are relevant to one another!

 

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Comments

  1. Barbara Mojica

    The only thing I take exception to is working against the deadline. I am not comfortable with that and never have been. If I am not way ahead of my deadline, I freak out and hate it when I have to wait for someone else to complete my project.

  2. Stephanie

    I found it almost creepy to read through your list, only because I can so relate!

  3. Diane Gaillard

    This is totally true! Made me laugh.
    I would add: you always want to introduce people to each other, hoping that this will create business.

  4. Shuba Hampole

    I am new on the block. I can relate to some of the points. Interesting topic.

  5. Christine Pernin

    As I read, I cringed then laughed…. It is so familiar!
    Thanks for the posts, I’ve just discovered your blog and will now follow it from Beijing, China where everyday is … challenging.

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