Technology Products and Services

BizzaboUnleashing the Power of EventsLearn More

BrandTotalShining A Light On "Dark Marketing"Learn More

Fractal AnalyticsTapping The Business Potential of AILearn More

Smart CommunicationsScaling The ConversationLearn More

F-SecureCelebrating A Cybersecurity InnovatorLearn More

Remedy Health MediaHarnessing The Power of StorytellingLearn More

ArkadiumEngagement Through Interactive ContentLearn More

Verizon MediaBuilding Brand Performance OnlineLearn More

Wearsafe LabsMaking The World A Little SaferLearn More

AdstreamManaging The World's Marketing AssetsLearn More

JopwellConnecting Qualified Minority Candidates With Top EmployersLearn More

SyncronSupply Chain Management for a Global MarketplaceLearn More

XplentyData Integration In The CloudLearn More

Closing The Deal With ToutAppEmpowering Sales People With Email SoftwareLearn More

HiFX: U.K. FinTech Plus U.S. Market ExpertiseLearn More

ZetrOZ, Inc.Wearable Technology As Pain TherapyLearn More

PurchMarrying Content and CommerceLearn More

Exponential InteractiveTurning Big Data Into Marketable IntelligenceLearn More

skobblerA Roadmap for SuccessLearn More

Findaway WorldAudio Content Anywhere, AnytimeLearn More

Fast Company Targets SXSWPedal to the Metal for Target at SXSWLearn More

Verizon WirelessConnecting with CustomersLearn More

NetpageMaking Print InteractiveLearn More

AQUOSWhen High-Tech Is High-StyleLearn More

avast!avast! Gets America Talking (like a pirate!)Learn More

GameStopGetting Everyone in the GameLearn More

Our Consumer and B2B Technology PR Firm

With a heritage in consumer electronics and technology PR, the Crenshaw team is uniquely qualified to develop game-changing PR programs for technology companies and their products. Our technology PR experience ranges from blockbuster product launch programs to highly successful work for brands in CE, telecom, digital media and ad tech, applications and mobile technology, b2b/tech services, and green tech. We’ve executed tech PR strategies for established brands as well as successful programs for early-stage tech businesses and launches.

Choose Our Tech PR Agency To Promote Your Product

Successful visibility in today’s crowded marketplace for technology products is all about differentiation. At Crenshaw, we specialize in identifying, shaping and communicating the core innovation that makes a brand different from the rest. We then base our communications strategy and message development on those differentiating factors and work to create the most powerful messaging and story for the brand.

Some companies make the error of believing that superior technology, or a better technical mousetrap, is all they need to change the game, gain instant visibility and win in the marketplace. But for most audiences, including investors, analysts, and – most of all – end users and the media who influence them, cool technology is just the starting point. The key to crafting a successful tech PR program is the make the company’s narrative relevant to end users. We specialize in cracking that code to position a tech product or service as relevant, and its developers as leaders and innovators.

It helps that as a tech PR agency, we’re experienced in developing and nurturing relationships with personalities who can help make or break a technology product or brand, – analysts, key reporters and product reviewers, and industry thought leaders who often exert an outsize influence on consumer and partner perception. But at the end of the day, as our case histories demonstrate, a great tech PR program rests upon telling a compelling story about a breakthrough that goes beyond technology to make a real difference in our lives and jobs.

For more information about our work in the technology industries, contact us.