How Can We Mandate Ethics In PR?
It’s no small irony that public relations has a reputation problem. At times PR agencies run afoul of ethical standards by trafficking in false or misleading information, hiding conflicts of interest, or working with a lack of transparency. Then there’s what one report calls “defense of malicious behavior” where a PR team chooses to represent […]Read More
How PR Can Boost A B2B Brand
With its splashy headlines and viral tweets, consumer PR gets all the attention. But a well crafted PR program can have a powerful impact on B2B businesses, too. And it’s often very cost-effective relative to consumer public relations. Think about business categories where the margins are high and the sales cycle is long – enterprise […]Read More
How To Build A Purpose-Driven Brand
In the years since “purpose-driven” brands have become hot among marketing and PR people, one thing has become clear – having a well communicated purpose is good for business. As Joanna Seddon of Presciant brand consultancy puts it, “Purpose-drive brands are more successful (than others) in every way.” An organization linked to a coherent purpose […]Read More
How Ukraine Is Winning The PR War
As Russia prepared to invade his country, many feared Ukraine’s president, former comedian Volodymyr Zelensky, was in over his head. Before his election Zelensky was best known for starring in a popular TV series about a history teacher who wins the presidency after a video of his anti-government rant goes viral. And like his sitcom […]Read More
Can PR Agencies Protect Their Ideas?
“You give away your best thinking on spec.” My husband once said that as he watched me sweat a high-stakes new biz proposal that hinged on The Big Idea. That observation bothered me for years, because it was true. But how does a PR or ad agency avoid it? A recent Twitter dustup highlighted the […]Read More