Crenshaw Communications, ImPRessions • May 12, 2023
“Succession” And The Chief Communications Officer
We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. of Succession fame. Karolina doesn’t seem to have a significant other. Nor do we see evidence of a family or a life beyond the company. She’s a corporate PR archetype. Karolina is always putting […]
Read More
Crenshaw Communications, ImPRessions • April 10, 2023
Why Product Boycotts Work (Or Not)
As anyone in PR knows, we’re living in a boycott culture. Over Easter weekend Texas congressman Dan Crenshaw (no relation) hopped on the boycott du jour with a video pledging to “throw out every single Bud Light we’ve got.” The punch line comes when Rep. Crenshaw angrily opens his fridge to reveal — no Bud […]
Read More
Crenshaw Communications, ImPRessions • March 8, 2023
7 PR Tips For Announcing Bad News
In public relations, the goal is often to generate news that tells a positive story about a business or brand. But sometimes, good companies have to share bad news. The last six months have seen waves of layoffs and other staff reduction announcements at major tech corporations, despite record-low unemployment levels. What can smaller companies […]
Read More
Crenshaw Communications, ImPRessions, public relations • February 16, 2023
Triggers, Myths And Archetypes For Powerful PR Storytelling
A prospective client, an entrepreneur, was explaining why his company was looking for a PR firm. The meeting was pretty routine until he mentioned that his new tech product was born of his great personal frustration with current software. Now, business software isn’t a sexy category, but never mind. The words that stayed with me […]
Read More
Crenshaw Communications, ImPRessions • January 11, 2023
For PR, Is ChatGPT An Asset Or Threat?
Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work. AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in […]
Read More