In Limitless, the new movie starring Bradley Cooper, a top-secret “smart drug” enables him to use 100% of his brain and become a perfect version of himself. Soon our protagonist can recall everything he has ever read, seen or heard, learn any language in a day, comprehend complex equations and beguile anyone he meets—as long as he keeps taking the untested drug.
Of course this becomes messy and scary, but it got me wondering what the professional equivalent might be for our business. What if a PR pro could work some mind magic? Here are some of the tricks I’d like to try.
What would you use your professional miracle drug to accomplish?