Those engaged in B2B tech public relations have to be able to strategize and deliver at lightning speed. Whatever was hot today, will be “not” tomorrow and PR teams need to stay ahead of the curve. Here are the top 10 tech blogs you need to read to prepare for promoting clients across a range of industries, including IoT, ad-tech, tech products and services and wearable technology.
Our tech team recommends this list of blogs for the best information on relevant news, competitive moves, trends, and data insights. They’re useful for story pitching, new product research, and new perspectives from industry leaders.
A compendium of companies, people, investors, funding and acquisitions in the tech world, the Crunchbase newsletter is a must-read for tracking startups, deals, and trends — an ideal business development resource. In addition to information on over 100,000 companies from Alibaba to Xiaomi, the site cross-references data to help craft expert commentary, industry reports, interview prep and new business pitches.
Recode features independent tech news, reviews and analysis from the most informed and respected journalists in technology and media. It has a breezy style, is fun to read and full of trend stuff you just have to know to stay ahead of the curve. Of course, it covers news from Silicon Valley big guns – Tesla, Facebook, Uber, etc. but it also offers newsy nuggets from the world of traditional media (Discovery Channel,) government and hot-button issues like race and sexual harassment in the industry.
The Verge has popularized various guides about technology and its effects on the society. It publishes news from gadgets to startups, apps, and tech culture. Its editorial also delves into art, pop culture and science, making it a well-rounded stop for tech readers who want a less “geeky” experience. It’s also a great place to pitch new brands and stories that fit into the tech eco-system for its back-to-school guide or even features like this interesting story on how the music industry could be upended by Patreon, competitor to crowdfunding sites like Kickstarter and Indiegogo.
If you crave a more niched news experience – say everything you wanted to know about the latest in gear, gaming, entertainment, video and even a section called “tomorrow,” EnGadget is for you. When your client is in need of trustworthy, incisive reviews, you want to set up a demo with EnGadget. The site considers itself at the intersection of technology, gaming and entertainment.
Now for something completely different. Digital Inspiration serves up a heap of digital how-tos and hacks on a wide range of topics designed to make your work life easier and more productive. It’s quite rewarding to master a new hack you hadn’t even thought about, or one that will change your day-to-day tasks. For example, a cursory glance at the site will show you articles like How to See all your Google Contacts on Google Maps or Master YouTube Video Search with Simple Commands. Obscure maybe, but handy, for sure!
This pub was originally developed for “alpha geeks”: technologists and IT pros. Since its inception, it has morphed into a trusted source for technology news, tech policy analysis and incisive reporting on forward-thinking scientific advancements. Of course, the site also features the requisite reviews of gadgets, software, hardware, and tomorrow’s tech like “eerily good facial animation.” It’s a great site to pitch your newest vaporware tech advances. Also enjoy the sites’s news reports, op-eds, long-form thought-pieces and in-depth explainers. No click-bait here.
So much more than a tech blog! Read by a wide audience owing to its appealing, eclectic content, Mashable is the go-to source for tech, digital culture and entertainment news and feature coverage as well as global power. Typically, when a B2B tech company is announcing a new product, service or funding round, it’s the media outlet of choice for an exclusive. Between its “what’s new,” what’s rising” and “what’s hot” sections, the savvy PR strategist will have today’s tech world read in one sitting. Add to that its highly sought-after Chief Correspondent Lance Ulanoff and legendary founder/CEO Pete Cashmore and you have probably the most influential pub in the industry.
The Next Web
Affectionately known as TNW, its founding mission was to bring “insight, meaning—and every now and again, the lulz—to the world of technology.” Today the site is known not just for comprehensive news about deals and companies but especially important coverage of conferences and events – an integral part of any B2B tech PR function. The site also touts its new TQ tech hub and Index, a market intelligence platform.
Wirecutter is the NY Times tech review site. Given its pedigree, it was never a scrappy site with nerdy writers finding their footing at a start-up blog. But, is that a bad thing? No! Wirecutter is devoted to providing top-rate reviews of gear and gadgets. Even though the site makes money off of purchases of their independently reviewed products and services, don’t hold the business model against them. The content is deeply researched and well written and even goes off the beaten tech path for some truly novel gear. You may need it if you find yourself working for an unusual brand like these like smart posture apps Lumo Lift and Upright, for example.
The TED Blog
The TED Blog, taken from the TED Talks universe, is just a great and inspiring read. When you find yourself in need of fresh thinking for an existing product, or a new way to talk about a company or founder, delve into TED’s world. Reading about what’s new in Augmented Reality from someone unexpected like former NFL punter, Chris Kluwe, or University of Pennsylvania’s Vijay Kumar on flying robots gets you out of your own head and frees your imagination to create something meaningful for your client. Make it a habit.
Finally, it’s not enough just to read the important tech blogs. Learn from them to help improve your own writing. And engage with their writers – commenting, reposting, and liking their stuff. Strong writers are also encouraged to contribute to blogs like Mashable and The Verge. Read up and take a crack!