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Pabst Brewing Company

Tapping Into A Storied History

Tapping A Storied History

We are proud to partner with the Pabst Brewing Company for the relaunch of its iconic craft beer, Ballantine IPA.  A legendary 136-year-old brew, the beer was painstakingly reverse-engineered by the Ballantine master brewer with a recipe that left no detail to chance.  We help the brand bring its story full circle, building media coverage and word-of-mouth among beer geeks, critics, and everyday fans.

Hailed by USA Today as a “hipster” brand that “could also seduce craft beer drinkers,” the hoppy brew is off to strong start as it rolls out in Northeast regional markets. Craft beer lovers, rejoice!