Eri Mizobe July 14, 2015 | 06:18:12
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5 "Magic" Words To Boost A Consumer PR Pitch

The summer months are in full swing, and as PR professionals know, seasonal pitches are a tried and true tactic. How do you use the season to help your pitch resonate with media when it comes to calendar opportunities? As Sigmund Freud once said, “Words and magic were in the beginning one and the same thing, and even today words retain much of their magical power.” Here are a few fun, summer-esque buzzwords to consider in your communication.
PR energize
Energize. Warm weather calls for more activity. This is the perfect time to promote products that revitalize or stimulate with a boost of energy. Heat can be draining, so it’s helpful to use words that flag how products or services can fuel and energize users.
PR light
Light. This can apply to a wide range of products and scenarios – light clothing, light flavor, lightweight, etc. It’s the time of year when we latch onto the less-is-more mindset. Show media how your product allows users to be playful and carefree, whether they’re doing sports or relaxing at the beach. Play up portable goods as well, since everyone has a vacation in sight.
PR sweeten
Sweeten. The heat tends to bring out the sweet tooth in us. Whether used literally (“sweeten your smoothies”) or figuratively (“sweeten the deal”), this buzzword will add color to your language to help grab attention.
PR freshen
Freshen. Summer calls for more time outdoors, which means more dirt, sweat and an overall need for refreshment. This is a versatile word that can be used to describe products we use personally or in settings like homes, offices or airports. It can imply efficacy, newness, or even rejuvenation.
PR colorize
Colorize. Winter black is long gone. Exciting hues, patterns and lights are in demand, so make your story angles pop by explaining how your product can colorize consumers’ everyday lives for a summer vibe. “Bold” and “glow” are also good alternative buzzwords.

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