Eri Mizobe

PR Fish Bowl • August 13, 2015

Top 6 Apps To Stay On Top Of PR Trends

PR professionals tend to be early adopters and tech savvy, which is why we like helpful apps. Much of our work requires us to stay on top of the latest trends and news, both within PR and our clients’ various industries. What’s happening in the news can offer great opportunities to piggyback and pitch stories. […]

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PR Fish Bowl, social media • July 30, 2015

5 Brands With Great PR On Instagram

Instagram is a powerful PR tool for brands to develop their audience and voice. A 2014 Forrester study found Instagram is 58 times more engaging than Facebook, and 120 times more engaging than Twitter. When used alongside other PR tactics, Instagram can complement and amplify a brand or company’s core messaging in distinct ways. So […]

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Crenshaw Communications, PR Fish Bowl, public relations • July 14, 2015

5 "Magic" Words To Boost A Consumer PR Pitch

The summer months are in full swing, and as PR professionals know, seasonal pitches are a tried and true tactic. How do you use the season to help your pitch resonate with media when it comes to calendar opportunities? As Sigmund Freud once said, “Words and magic were in the beginning one and the same […]

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Crenshaw Communications, PR Fish Bowl, public relations • June 10, 2015

6 Ways To Leverage Your PR Wins

Whether you’re on the PR agency team or client side, a new business win or tremendous media placement is exciting. However, the work doesn’t end there – follow these tips to make the most of your successes! Write a press release. This one’s a no-brainer. Share new business success with appropriate trade media, both within […]

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Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 21, 2015

Top Tips For A Successful PR Media Tour

As PR agency professionals we rely heavily on digital communication, but face-to-face interactions like “deskside” meetings can be invaluable. A well-executed media tour, or series of one-on-one meetings with journalists, can establish genuine, long-term relationships. While the media might not become your new weekend brunch besties (although maybe down the line!), deskside visits help you […]

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