Alex Ostroff December 22, 2015 | 06:26:09

A PR Playlist For The New Year

What better way for a New York PR agency to prepare for the New Year than with an invigorating new public-relations-themed playlist for 2016? We use music to help us through good times and bad, exciting and banal, so why not find ways it can complement our work in PR? Check out the following songs the next time you’re looking for that perfect tune.

You’re waiting for approval on a quote for a journalist due by end of day, but they’ve been MIA. Oh, the despair we feel when a PR contact doesn’t respond! But Adele’s “Hello” should help ease the pain – Hello, it’s me/I was wondering if after all these years you’d like to meet/To go over everything

You’ve just undertaken a new PR project, thinking of initiatives to take your company to the next level. Let yourself daydream! The Turtles will show you and your business partners the joys of successful collaboration with “So Happy Together” – If I should call you up, invest a dime/And you say you belong to me and ease my mind/Imagine how the world could be, so very fine/So happy together.

That media pitch you weren’t so sure about? Your first choice pub is all over it! Something about low expectations turning to joy deserves a special kind of happy song – Beyonce. “Love on Top” will make anyone smile, and you and your team can dance your unwarranted worries away with each key change – Now everybody asks me why I’m smiling out from ear to ear/But I know/Nothing’s perfect, but it’s worth it after fighting through my tears

Your invitation to social media influencers has fallen on deaf ears. It’s a bummer, but sometimes the fish just aren’t biting, and your original game plan will have to go through some re-writes. Don’t panic, just breathe, sit back, and remember the wise words of Modest Mouse in “Float On” – Bad news comes, don’t you worry even when it lands/Good news will work its way to all them plans/.

A miscommunication about exclusivity leads to an unhappy reporter, business partner, or both. Even the best of us make mistakes, and at times like these, sometimes all you can do is the best you can do. Say you’re sorry! Justin Bieber can help – Is it too late now to say sorry?/Yeah I know that I let you down.

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