Cliff Maroney August 13, 2013 | 05:13:20

Back To PR School

PR is fast-paced, ever-changing, and always a learning experience. That’s why it’s essential to go back for a “refresher” every once in a while to make sure you stay at the top of your game. In the spirit of the back-to-school season, here are a few classic best practices and some “in the now” tips to keep you skill-savvy after vacation.

Be a (News) Sponge PR is a news-centered industry, and new tools and tools can translate into a competitive edge. What better way to gain insight into emerging trends topics than by becoming a news junkie? Try downloading Pulse, which brings some of the day’s top headlines to one simple interface. PR pros can stay tuned in to what matters most: the news.

Keep Your Cool Difficult and stressful situations arise constantly in PR, which is why it’s imperative to keep a level head at all times. Stay solutions-focused by turning to time management apps like SmartTime.

Stay Detail-Oriented Details are everything in PR, so be sure to always double, and even triple-check the fine print. Ask questions, highlight areas you want to go back to, take notes and make to-do lists. With apps such as, which prompts you to review your to-do lists and notes, you will stay on top of every project with ease.

Organize Life in an agency can be hectic, but PR practitioners can manage the ebb-and-flow by starting with a manageable workspace. Most importantly, be sure to give your workplace a little sprucing up from time to time; you’d be surprised what a little decluttering and updated storage can do.

Communicate Rarely in PR is a task ever touched by just one individual, meaning that inter-team communication is a necessity! Consider employing smart apps like Intelli IM– which syncs your office communications across multiple platforms and provides notifications even when the app is closed, to ensure that each member is looped in no matter how far-flung the team.

Manage Social Media In PR, social media matters like never before. Don’t be left behind on the coolest and buzziest platforms. Over a billion people use Facebook, so you probably take it for granted, but have you checked out any of the new social resources like BranchOut or Cubie? Each day social media is becoming more and more entrenched in our digital lives, so don’t be afraid of going and checking it out, or maybe even giving a few popular apps and sites a whirl. Furthermore, once you have come to terms with social media be sure to use tools like Hootsuite and Buffer to take the strain and pain out of scheduling and managing your various social media feeds.

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