Cliff Maroney

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • August 3, 2021

5 PR Tips For Managing Tricky Media Interviews

Most PR teams work hard to make sure our client media interviews go off without a hitch. Yet there are the occasional briefings that for one reason or another may require extra preparation. Maybe they revolve around a sensitive subject, or possibly the company spokesperson is inexperienced. For example, a client executive could be speaking […]

Read More
Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 3, 2021

5 PR Tips To Boost Your Company’s Media Appeal

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name. When gaining media traction is challenging, how can PR […]

Read More
Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 9, 2021

The Art Of Analyst Relations: A PR POV

Media relations is a huge part of any PR program, given the third-party validation that comes with earned media. But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that […]

Read More
communications, Crenshaw Communications, PR Fish Bowl, public relations • November 11, 2020

PR Tips For A Deep Media Spokesperson Bench

In B2B public relations, there are few assets more valuable than a terrific media spokesperson. PR teams depend on a company or brand representative who can deliver a quick, incisive comment about a breaking news story or deep insights about a company move. For some organizations, the CEO or founder is the best spokesperson due […]

Read More
Crenshaw Communications, PR Fish Bowl, public relations • August 13, 2020

How To Manage A PR Team: 5 Tips

As a top PR agency we’re lucky to work with many organizations that prioritize the relationship we share. We pride ourselves on working independently and staying ahead of our clients, many of whom are high-growth tech businesses. Yet our success depends on collaboration. The same is true of almost any PR agency or team. With […]

Read More