Cliff Maroney

communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • March 23, 2022

Best Practices For Starting A Killer PR Program

Any good PR agency team wants to get a new engagement up and running as quickly and as well as possible. A strong start on a PR program makes for a more lasting and fruitful relationship. Yet getting the ball rolling is easier said than done. The first 90 days of an engagement can be […]

Read More
communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 9, 2021

5 Ways PR Supports Content Marketing

In B2B PR, earned media and content naturally go together — or at least, they should. Relevant content can support SEO and even lead generation. Yet sometimes it’s underutilized when it comes to PR.  PR teams must constantly think about new ways to generate potential story ideas. Marketing content should be a key component in […]

Read More
communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations, time management • August 3, 2021

5 PR Tips For Managing Tricky Media Interviews

Most PR teams work hard to make sure our client media interviews go off without a hitch. Yet there are the occasional briefings that for one reason or another may require extra preparation. Maybe they revolve around a sensitive subject, or possibly the company spokesperson is inexperienced. For example, a client executive could be speaking […]

Read More
Crenshaw Communications, media relations, PR Fish Bowl, public relations • May 3, 2021

5 PR Tips To Boost Your Company’s Media Appeal

In B2B public relations, we’re always trying to find ways to drive business and trade media interest for clients. Yet as every PR person knows, there isn’t always a timely newshook for the story you want to tell. And not every business is a household name. When gaining media traction is challenging, how can PR […]

Read More
Crenshaw Communications, media relations, PR Fish Bowl, public relations • February 9, 2021

The Art Of Analyst Relations: A PR POV

Media relations is a huge part of any PR program, given the third-party validation that comes with earned media. But for B2B companies — particularly in the technology space — sometimes the best way to get in front of a key audience isn’t just with trade and business press, but through industry analyst reports that […]

Read More