PR Fish Bowl • August 30, 2023
The Latest – And Best – PR Approach For B2B Tech Companies
Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of size or stature, don’t operate with a fixed marketing plan. It’s almost as if this vital blueprint for external communication is a luxury rather than a necessity. Given this scenario, a common refrain from many PR firms is, “Give […]
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media relations, PR Fish Bowl, public relations • July 28, 2023
Three Barriers To Great Sales Tech PR
Why do most sales tech companies struggle to drive great PR? The sales tech market is incredibly hot. Look at companies like Crunchbase or Drift. I’ve spoken to dozens of companies and platforms over the last few years — from SaaS for sales compensation to AI-powered sales enablement — to give them guidance on the […]
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communications, PR Fish Bowl • July 5, 2023
AdTech PR Expert: How To Make Cannes Lions 2024 Better Than 2023
Cannes Lions has long been a fixture on my calendar, but from a distance. With over a decade of experience in adtech PR, I’ve orchestrated or supported more Cannes campaigns than I can count, but I never attended until this year. Did it live up to the hype? Definitely. And it proved both exhilarating and […]
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Crenshaw Communications, PR Fish Bowl, public relations • February 25, 2020
6 PR Lessons From Bloomberg’s Awful Debate Performance
One of the top news stories last week was the debut of billionaire and former New York City Mayor Michael Bloomberg in the ninth Democratic presidential debate. Following a $130 million ad blitz, it was Bloomberg’s first time qualifying for a debate since he announced his candidacy late last year. To say the rust was […]
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Crenshaw Communications, PR Fish Bowl, public relations • January 13, 2020
6 B2B Tech Trends From CES 2020
CES 2020 is officially a wrap. Much of the news was about new gadgets and Big Tech announcements, but there was plenty of PR from B2B tech brands, too. What did the show tell us about the rest of the year? What dominated the conversation? Here are six trends that stood out. CCPA has an […]
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