We helped position GameStop as THE experts on the cultural phenomenon that is gaming, targeting not only Millennials and teens but women and 35+ gamers. For key launches, we set up “midnight madness” promotions with A-list celebrities or, for Guitar Hero World Tour, rock’n’roll favorites. Attendees showed their chops with a guitar shred-off with celeb gamers like Blake Lively, generating widespread coverage and broadcast visibility on 27 TV and radio outlets.
