For eight years we crafted creative product PR launches offering visual and newsworthy twists, like tying products to popular trends or occasions. To kick off a new line of Starbucks summer drinks, we created a “summer samba craze” featuring colorful dancers, sand sculptures, and refreshing samples of the new beverages. In addition to local broadcast and print coverage, we arranged for personalities from CBS’s “The Early Show” to taste the drinks on-air.
