Despite this new reality, consumers want an integrated shopping experience and expect retailers to deliver. Failure puts retailers at the risk of becoming irrelevant, – See more at: http://www.affinityexpress.com/2013/05/24/print-and-digital-marketing-challenges-retailers#sthash.opDAOD7g.dpuf
Revitalizing Retail
Consumer purchase behavior has changed drastically with the rise of e-commerce and mobile shopping. Today’s shoppers today want a fully integrated retail experience. Mobile destination application Retale helps retailers stay relevant in the age of ad-blocking, and it helps drive traffic into stores by bringing the printed marketing circular to life in a rich interactive format.
A member of Berlin’s Bonial International Group, Retale tapped our team to support its growth and success with a strategic B2B PR program that reinforces its leadership in key retail trade, ad tech, and business press.
Despite this new reality, consumers want an integrated shopping experience and expect retailers to deliver. Failure puts retailers at the risk of becoming irrelevant, – See more at: http://www.affinityexpress.com/2013/05/24/print-and-digital-marketing-challenges-retailers#sthash.opDAOD7g.dpuf
