Ad Tech Marketing Gets A Boost From Strategic PR
Digital advertising and the ad tech marketplace created by the explosion in data-driven marketing has never been more dynamic. There is plenty of opportunity for growth, as well as plenty of competition for funding, talent, and the public visibility that can drive both. A strategic public relations program can help support a unique and well differentiated sales proposition for any brand in the ad or marketing technology space. It can also be focused to achieve specific business goals, such as rapid scalability or diversification of the business, additional funding rounds, even a liquidity event.
Smart Ad Tech Marketing Can Hinge On Industry Issues and Trends
The right public relations approach for an ad tech or marketing technology company starts with a demonstration of dynamic leadership and a sense of a company’s relevance to topical ad tech trends and emerging issues. Today’s data-driven marketplace is alive with those trends: buzzwords and hot topics like the move to programmatic advertising; the growth of native advertising; ad viewability; and other topics represent opportunities to attract customers and partners and heighten positive visibility for a business and its key players.
Marketing Digital Technology Takes A Consistent and Forward-Thinking Approach
As with other B2B professional services, marketing digital technology products and services through strategic public relations requires a long-term approach that places senior executives in front of customers and partners. High-visibility conference speaking opportunities, executive panels, trade bylines, and business broadcast interviews are all essential PR tools.
Another important component to PR for ad tech or digital marketing services is content. A well-designed and well-crafted content marketing program helps customers find and assess providers through quality, keyword-rich content that is highly searchable.
At Crenshaw, our team is grounded in the technologies and trends that drive ad tech, marketing technology and ancillary business services. Please check out case histories of our work here.