Ad Tech

The ad tech marketplace created by the explosion in data-driven marketing and digital advertising has never been more dynamic. There is plenty of opportunity for growth, as well as plenty of competition for funding, talent, and the public visibility that can drive both. A strategic public relations program can help support a unique and well differentiated sales proposition for any brand in the ad or marketing technology space.

Ad Tech • April 25, 2020

Innovid

Streaming media is more popular than ever, and 82% of households will adopt connected TV by 2023. The rapidly changing TV landscape means that brands need an entirely new advertising strategy for television. As the only independent, omni-channel advertising, creative and analytics platform built for television, Innovid is positioned to shape TV advertising both now […]

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Ad Tech • April 11, 2019

BrandTotal

Winning At Digital Marketing Digital and social marketing is a battle for attention. Yet with 85% of sponsored content on platforms like Facebook being ‘dark posts,’ or seen only by specific users, marketers face a visibility gap. BrandTotal empowers marketing insights through competitive intelligence powered by AI. Our team helps BrandTotal raise its profile within […]

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Ad Tech • December 19, 2017

Remedy Health Media

Rx: Digital Storytelling People are increasingly going online for health information, usually to diagnose themselves based on symptoms they’re experiencing. But what about those who are already diagnosed – by medical professionals – and who might be seeking help and inspiration for a chronic illness? Enter Remedy Health Media. Our role is to help differentiate […]

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Ad Tech • March 1, 2017

Arkadium

Delivering Reader Engagement Media audiences today are fragmented. Publishers have been losing viewers to mobile content, listicles, short video and content “recommenders” that offer monetization at the expense of user retention. Until Arkadium. Arkadium delivers interactive, engaging content at scale, helping the industry’s leading publishers boost traffic and drive revenue. We’ve helped Arkadium build its […]

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Ad Tech • August 26, 2016

AOL Platforms

From Dial-Up To Digital Trailblazer AOL Platforms is the global partner of choice for top advertisers, agencies, and publishers, enabling them to reach consumers across desktop, mobile, tablet and TV through premium experiences, programmatic buying and performance campaigns.  Our team works to support AOLP’s leadership in the digital advertising space through earned media and content […]

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Ad Tech Marketing Gets a Boost from Strategic PR

A strategic public relations program can be focused to achieve specific business goals, such as rapid scalability or diversification of the business, additional funding rounds, or even a liquidity event.

The right public relations approach for an ad tech or marketing technology company starts with a demonstration of dynamic leadership and a sense of a company’s relevance to topical ad tech trends and emerging issues. Today’s data-driven marketplace is alive with buzzwords and hot topics like the move to programmatic advertising; the growth of native advertising; ad viewability; brand safety; and other topics that represent opportunities to heighten positive visibility for a business and its key players.

As with other B2B professional services, marketing digital technology products and services through strategic public relations requires a long-term approach that places senior executives in front of customers and partners. High-visibility conference speaking opportunities, executive panels, trade bylines, and business broadcast interviews are all essential PR tools.

Another important component to PR for ad tech or digital marketing services is content. Our team can help construct a well-designed and well-crafted content marketing program to help customers find and assess providers through quality, keyword-rich content that is highly searchable.

At Crenshaw, our team is grounded in the technologies and trends that drive ad tech, marketing technology and ancillary business services. Please check out case histories of our work
here.