Richard Etchison
October 11, 2019 | 04:36:12
Many digital publishers are in need of a “revenue revolution.” LiveIntent, a provider of programmatic advertising within publisher email, is part of that movement. Our team helped LiveIntent lead the industry conversation by sponsoring a “Revenue Revolution” panel featuring industry experts, moderated by a leading journalist. The room was packed and the dialogue was engaging, attracting 80 prospects and press from WSJ, MediaPost and AdExchanger. Thought leadership panels like the one sponsored by LiveIntent are an excellent way to stake out a position on a key issue while creating relevant branded content for the company.