communications, Crenshaw Communications, marketing, PR Fish Bowl • March 3, 2022
Top B2B Conferences For PR Visibility
For our high-growth B2B tech and SaaS solution provider clients, conference speaking, exhibiting, and sponsoring represent crucial PR tactics for thought leadership visibility and business development. Conferences are a good way to set yourself apart in a sector of similarly positioned companies in a given category. Early-stage companies in particular can build awareness for a […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations • October 20, 2021
PR Tips On Industry Awards For B2B Tech Companies
As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. But for the uninitiated, the vast awards ecosystem within different industries can be a mysterious black box. To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. Let’s […]
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PR Fish Bowl, public relations • July 14, 2021
How Speaking Opportunities Support B2B Companies
B2B companies who have just begun to use strategic public relations may not be know the full value that conference speaking engagements and industry awards offer. Here at Crenshaw, our client base of high-growth tech organizations have found that earned speaking opportunities and industry recognition build credibility and visibility for their brand. In many cases they […]
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Crenshaw Communications, PR Fish Bowl, public relations • April 15, 2021
5 Tips For Killer PR Case Studies
Every PR person knows that strong customer case studies are powerful additions to the B2B PR toolkit. They also work well for sales and marketing. A great case study can actually help move prospects down the sales funnel to the point where they’re ready to buy. Ideally, it serves as a third-party testimonial for a […]
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communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • January 26, 2021
The Future Of Conferences And Events: A PR Planner’s View
A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S., I recall the first big event to cancel was South By South West […]
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