communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • January 26, 2021
The Future Of Conferences And Events: A PR Planner’s View
A year ago, our B2B Tech PR clients were finalizing their 2020 conference speaking strategies, looking forward to sponsoring or winning speaking gigs at tech stalwarts like Cannes Lion, DreamForce, and Hubspot INBOUND. That was then. As the pandemic hit the U.S., I recall the first big event to cancel was South By South West […]
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Crenshaw Communications, PR Fish Bowl, public relations • October 21, 2020
Making The Most Of Virtual Event Experiences
As we move into the fourth quarter of this interminable year, many of us in PR are eager to turn the page. But at least we’re not conference organizers! The pandemic has imposed real challenges on B2B tech companies who rely on conferences and event marketing for branding, lead generation, and customer retention. By the […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations • July 22, 2020
PR Tips On How To Be A Rockstar Panelist
Executive visibility is a key component of any sound B2B PR program. It’s no coincidence that executives at market-leading companies consistently show up on hot-topic panels. Among our clients, it may be digital tech conferences like Advertising Week, trade group panels like those staged by ANA or IAB, or their own hosted discussions. For up-and-coming […]
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Crenshaw Communications, PR Fish Bowl, public relations • April 1, 2020
How To Book Speaking Opps In The COVID Era
COVID-19 has crippled some industries, and it’s had an indirect effect on countless others. Even B2B technology companies – normally resistant to many ups and downs – rely on event PR to drive business development and thought leadership. SaaS businesses, like many B2B tech companies, devote big budgets to industry conferences and trade shows for […]
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News • January 21, 2020
Crenshaw Team ‘Retreats’ To Philly
The entire Crenshaw Communications team spent two days and nights in Philadelphia on its first annual company retreat. The jam packed two day schedule included sightseeing, team building, professional development, public speaking workshops, and a Philadelphia Flyers hockey game. The crew’s favorite part was the molding of some young PR minds; teaching a seminar at […]
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