Olivia Bennett November 5, 2022 | 06:22:35

MediaRadar Tracks Ad Pullback For Twitter

Think Twitter’s a potential dumpster fire for marketers right now? You’re not alone. Advertising intelligence and sales enablement platform MediaRadar recently released data detailing a significant pullback by Twitter advertisers in response to Elon Musk’s leadership. Kudos to the account team for acting quickly to make the most of the media appetite for information here, and to MediaRadar’s data team for the excellent work. Read more from tech reporter Tiffany Hsu in The New York Times.

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