Colleen O'Connor
September 2, 2020 | 01:33:44
Every good PR pro has the same best friend – email. In the business of public relations, email is essential for communicating with partners, journalists and future clients. We’re not alone in this, but in the communication business, email still reigns supreme. It keeps us up-to-date on meetings, client communications and industry changes. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has finally gone live, or simply to shape the day’s media outreach. Are you looking to spice up your inbox? Check out these 10 newsletters every PR pro should read.
Curated by PR News, The Skinny details the top stories in the communication industry, covering social media, crisis management, media relations, content marketing, technology, and digital PR.
For those just starting out in PR or seasoned pros, PR Daily News Feed newsletter gives a great overview on recent campaigns from brands, thought leadership articles on hot PR topics and often reposts of content from PR firms.
AdExchanger’s newsletter gives subscribers access to business intelligence they won’t find anywhere else, exclusive invites to peer networking events, and ‘members-only’ discounts at industry conferences, while providing insight into all things adtech.
For tech PR pros, Digiday is a great publication and considered a top tier placement. Their weekly newsletter shares an overview of their articles about publishers in this online era and digital trends to keep an eye on.
For retail junkies, this one is a no-brainer. NRF SmartBrief is a free daily e-mail newsletter offering the latest need-to-know news and industry information on store closing and retail innovations.
CNN’s Reliable Sources newsletter gives daily analysis of how the world’s most powerful news organizations are covering the biggest stories, including media and entertainment. Our own Chris Harihar has been featured in a few issues for his commentary!
A personal favorite of mine, The Skimm is great for those who want fast headlines and a very short blurb on what they need to know about hot topics of the day. It gives you the who, what, where and why in one convenient place.
If you’re looking to stay up-to-date on the business world, The Morning Brew provides all the need-to-know business developments. It prides itself on being “the only newsletter where you’ll see Federal Reserve policy, Spotify streams, IPOs, and Shaquille O’Neal all in a single email.”
If you love all things social media, this newsletter is a roundup of articles and social media marketing news for the PR pro who wants to be current on the latest social trends.
Don’t all PR people want to Help A Reporter Out? HARO is daily email newsletter outlining requests for sources or experts on specific topics from journalists, ranging from technology, healthcare, consumer and business. It is a great way to connect with new journalists for media coverage!
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