Crenshaw Promotes Team Members
To kick off 2021, we are excited to announce two well deserved promotions. Caroline Yodice has been promoted to Senior Account Supervisor. Caroline has been a star in Crenshaw’s ad tech group for almost three years, driving very successful programs for LiveIntent, Lotame, Innovid, Boostr, and MediaRadar. Her clients and coworkers value her hard work […]Read More
Post-Trump, Can We Bring Back The Apology?
When he caught heat for escaping the frigid Texas weather for a few days of R&R in Cancun, Senator Ted Cruz fell back on family excuses. He was just trying to be a good dad, he explained. He was dropping off the kids at the resort, implying that he never intended to stay. Allies jumped […]Read More
In Praise of Trade PR For B2B Companies
All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Naturally, this is because a splashy feature on these sites can generate instant visibility, and they reach a large audience. At the […]Read More
In a post Trump world, will we see the return of honest apologies?
Dorothy Crenshaw thinks we will see them in the future!
Check out our latest work.
Streaming media is more popular than ever, and 82% of households will adopt connected TV by 2023. The rapidly changing TV landscape means that brands need an entirely new advertising strategy for television. As the only independent, omni-channel advertising, creative and analytics platform built for television, Innovid is positioned to shape TV advertising both now […]Read More
Bnai Zion Foundation
Making A More Inclusive Israel For 110 years, Bnai Zion has completed over one hundred humanitarian projects in Israel, making it a more transformative, innovative, and welcoming place for all. Here in the U.S. we help Bnai Zion spread the word about its accomplishments in healthcare technology and support for the aging and disabled. The […]Read More
Business Events Are Powerful When event software leader Bizzabo discovered that nearly two-thirds of all business event speakers are male, it decided to host an all-female event for Women’s Empowerment Day. That’s just one differentiator that we helped Bizzabo’s extraordinary leadership team spotlight to expand its brand footprint. In a digital environment where brands compete […]Read More
Winning At Digital Marketing Digital and social marketing is a battle for attention. Yet with 85% of sponsored content on platforms like Facebook being ‘dark posts,’ or seen only by specific users, marketers face a visibility gap. BrandTotal empowers marketing insights through competitive intelligence powered by AI. Our team helps BrandTotal raise its profile within […]Read More
Harnessing AI’s Power Corporate investment in artificial intelligence is exploding. But how can businesses maximize the AI investment? Fractal’s AI solutions empower companies and governments to generate meaningful insights faster, enhancing decision-making across the organization. Our team helps showcase Fractal’s work in CPG, financial services, pharmaceuticals, public health and safety, insurance, telecom, and retail -We’re […]Read More
Making Conversations Smarter For major businesses, interactions with customers and partners have become more complex, and most recognize that customer communications increasingly takes place in an interactive and real-time context. As a leader in CCM, Smart Communications helps the world’s largest enterprises, many in highly regulated industries, communicate with their customers better and more efficiently. […]Read More
In Cybersecurity, Innovation Counts Finnish cybersecurity provider F-Secure has a strong portfolio of consumer and corporate products and is well known in Europe. Our team has helped it expand visibility for new B2B products and services and build recognition for its use of data and artificial intelligence. Stories like a Wired feature on its discovery […]Read More
Remedy Health Media
Rx: Digital Storytelling People are increasingly going online for health information, usually to diagnose themselves based on symptoms they’re experiencing. But what about those who are already diagnosed – by medical professionals – and who might be seeking help and inspiration for a chronic illness? Enter Remedy Health Media. Our role is to help differentiate […]Read More
Pouring It On For Weekly Tasting
A New Way To Experience Wine What’s the perfect wine for Thai takeout? When should you chill that bottle of red? Weekly Tasting is a new and delicious way to experience all types of wine and to expand your wine palate whether you’re an expert or a newbie. Our team’s role has been to highlight […]Read More
Delivering Reader Engagement Media audiences today are fragmented. Publishers have been losing viewers to mobile content, listicles, short video and content “recommenders” that offer monetization at the expense of user retention. Until Arkadium. Arkadium delivers interactive, engaging content at scale, helping the industry’s leading publishers boost traffic and drive revenue. We’ve helped Arkadium build its […]Read More
We offer a full
range of PR and
communications services to help client organizations reach their goals.
Why Does a PR Firm Offer Content Marketing Services? For our clients, a content marketing strategy typically means the creation of various forms of content developed to be relevant to a company’s most valuable audiences, usually customers and stakeholders. Skillfully crafted blog posts, bylined articles, videos, images, and more can help the organization attract, engage, […]Learn More
A Corporate Communications Agency that Drives Brand Value through Effective PR As one of the leading communications companies in New York, we have helped clients in consumer products, technology, retail, and financial services build and preserve a positive image for the corporation through strategic corporate communications. The influence of a company’s reputation extends beyond products […]Learn More
Message and Media Training
Do You Still Need a Media Relations Agency Today? Media and speaker training is the best way to maximize an interview or speaking opportunity, and it has the added benefit of boosting confidence and helping to clarify thinking around important messages and issues. At Crenshaw, our media training services are customized to client needs and […]Learn More
Do You Still Need a Media Relations Agency Today? Media relations and public relations are often thought of as synonymous. Of course, they aren’t the same thing; any PR pro will tell you that media relations is actually a subset of the broader range of public relations services, which can include communications strategy, key messages, […]Learn More