2022 PROI Global Summit in Dubrovnik
Our CEO Dorothy Crenshaw is representing Crenshaw Comm at the PROI Global Summit in Dubrovnik this week. PROI is the largest and most established international network of independent PR firms. The Dubrovnik meeting kicked off with a motivational presentation from the very dynamic Valorie Burton of the Coaching and Positive Psychology Institute. Valorie was followed […]
Read MoreHow Not To Get Cancelled: A PR View
After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. As apologies go, it’s late, but not bad. Yet as a PR observer, I’m not too concerned about Smith’s future. He’s a hugely successful actor with access to the best advice […]
Read MoreA Cheat Sheet For Ad Tech PR
For anyone new to ad tech PR, it can be overwhelming to learn and understand. The acronyms alone are daunting. Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. At Crenshaw, we have worked with […]
Read MoreJennifer Rosenblum shares some thoughts on navigating media at high-profile events like #CES or #Cannes. https://bit.ly/3uPtE09 #thoughtleadership #mediarelations #PR
As #PR evolves, Cliff Maroney highlights a few “old-school” tactics that we shouldn’t dismiss so quickly and explains why they still hold value to the industry. https://bit.ly/3P6ntg2 #mediarelations #thoughtleadership #publicrelations
Sarah O’Connell outlines five way to amplify PR efforts beyond traditional #mediarelations. https://bit.ly/3QQK6GX #PR #publicrelations #socialmedia
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Content Marketing
Why Does a PR Firm Offer Content Marketing Services? For our clients, a content marketing strategy typically means the creation of various forms of content developed to be relevant to a company’s most valuable audiences, usually customers and stakeholders. Skillfully crafted blog posts, bylined articles, videos, images, and more can help the organization attract, engage, […]
Learn MoreCorporate Communications
A Corporate Communications Agency that Drives Brand Value through Effective PR As one of the leading communications companies in New York, we have helped clients in consumer products, technology, retail, and financial services build and preserve a positive image for the corporation through strategic corporate communications. The influence of a company’s reputation extends beyond products […]
Learn MoreMessage and Media Training
Do You Still Need a Media Relations Agency Today? Media and speaker training is the best way to maximize an interview or speaking opportunity, and it has the added benefit of boosting confidence and helping to clarify thinking around important messages and issues. At Crenshaw, our media training services are customized to client needs and […]
Learn MoreMedia Relations
Do You Still Need a Media Relations Agency Today? Media relations and public relations are often thought of as synonymous. Of course, they aren’t the same thing; any PR pro will tell you that media relations is actually a subset of the broader range of public relations services, which can include communications strategy, key messages, […]
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