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COMPANY NEWS

Announcement From Our Ad Tech Team

Crenshaw Communications Grows Ad Tech PR Team Caroline Yodice named Director of Ad Tech to support expanding client roster New York, NY, October 14, 2021 — Crenshaw Communications, a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad […]

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ImPRessions

Can Ethical PRs Represent Unethical Clients?

The public relations business is plagued with bad cultural stereotypes (see: Flacks) as well as real-life examples of specialists who lie or deceive. Sure, every occupation has its bad apples. Ironically, however, image control for PR is particularly challenging. For one thing, we answer to many parties, from clients and media to shareholders and stakeholders. […]

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PR Fish Bowl

Addressing The “Scaries” In Ad Tech

It’s the spooky season, which to me, as director of ad tech here at Crenshaw, is the perfect time to address some of the scariest business and PR issues looming in the ad tech space today. It can be challenging to address some of the highly sensitive issues in the media, but there is usually […]

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Twitter
INSTAGRAM
  • by crenshawcomm 5 days ago
    Always an exciting day when we get our clients TV coverage! Great piece by  #mediaradar  on  @yahoofinance  discussing  #NFL  ad
  • by crenshawcomm 6 days ago
    We had a visitor today at Crenshaw HQ, the newest edition to our team - Dorothy’s adorable  #shichon  Ozzy! Who
  • by crenshawcomm 2 weeks ago
    Big news today! We are excited to announce Caroline has been named director of  #adtech  and Hannah has joined our
LinkedIn

@CrenshawComm •

Boo! Caroline Yodice addresses the “scaries” of #adtech in honor of #Halloween! https://bit.ly/3mdddXG

#advertising #b2btech #thoughtleadership

@CrenshawComm •

Richard Etchison shares #PR tips on industry awards for #b2b tech companies and why they should be applying for them! https://bit.ly/30AaXkM

#thoughtleadership #awards #b2bpr

@CrenshawComm •

Today, we are proud to announce growth in our #adtech division with a #promotion, new hire, and new accounts! Congrats to Caroline Yodice, our director of #adtech, and welcome Hannah Kasoff to the team. Also excited to have Connatix and BrandTotal join our roster! Read our full announcement: https://bit.ly/3mTwZ9J. #team #growth #pr #publicrelations

Check out our latest work.

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Ad Tech

Innovid

Streaming media is more popular than ever, and 82% of households will adopt connected TV by 2023. The rapidly changing TV landscape means that brands need an entirely new advertising strategy for television. As the only independent, omni-channel advertising, creative and analytics platform built for television, Innovid is positioned to shape TV advertising both now […]

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B2B Communications & Professional Services PR

Bizzabo

Business Events Are Powerful When event software leader Bizzabo discovered that nearly two-thirds of all business event speakers are male, it decided to host an all-female event for Women’s Empowerment Day. That’s just one differentiator that we helped Bizzabo’s extraordinary leadership team spotlight to expand its brand footprint. In a digital environment where brands compete […]

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Artificial Intelligence

Fractal Analytics

Harnessing AI’s Power Corporate investment in artificial intelligence is exploding. But how can businesses maximize the AI investment? Fractal’s AI solutions empower companies and governments to generate meaningful insights faster, enhancing decision-making across the organization.  Our team helps showcase Fractal’s work in CPG, financial services, pharmaceuticals, public health and safety, insurance, telecom, and retail -We’re […]

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B2B Communications & Professional Services PR

Smart Communications

Making Conversations Smarter For major businesses, interactions with customers and partners have become more complex, and most recognize that customer communications increasingly takes place in an interactive and real-time context. As a leader in CCM, Smart Communications helps the world’s largest enterprises, many in highly regulated industries, communicate with their customers better and more efficiently. […]

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B2B Communications & Professional Services PR

F-Secure

In Cybersecurity, Innovation Counts Finnish cybersecurity provider F-Secure has a strong portfolio of consumer and corporate products and is well known in Europe. Our team has helped it expand visibility for new B2B products and services and build recognition for its use of data and artificial intelligence. Stories like a Wired feature on its discovery […]

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Ad Tech

Arkadium

Delivering Reader Engagement Media audiences today are fragmented. Publishers have been losing viewers to mobile content, listicles, short video and content “recommenders” that offer monetization at the expense of user retention. Until Arkadium. Arkadium delivers interactive, engaging content at scale, helping the industry’s leading publishers boost traffic and drive revenue. We’ve helped Arkadium build its […]

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Ad Tech

Adstream

Managing Global Media Assets Global businesses spend millions to create top advertising content, but as much as one-third of marketing assets can go unused. UK-based Adstream works with 7,000 global agencies and brands to manage all-important TV, video and other media assets and to enable creative collaboration and efficient distribution of marketing content. Following its acquisition […]

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B2B Communications & Professional Services PR

Jopwell

Making The Workforce More Colorful Business partners Porter Braswell and Ryan Williams founded diversity recruiting platform Jopwell after working at Goldman Sachs and realizing that most minorities lack the opportunities they have had. Today Jopwell connects high-profile technology and corporate employers with black, Latino and Native American candidates from across the U.S. Our team helps […]

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Artificial Intelligence

Syncron

Optimizing The Aftermarket Supply-chain challenges cost time, money, and customer good will. Stockholm-based Syncron is the only aftermarket service provider that focuses exclusively on service parts management and pricing for the world’s leading manufacturers. Syncron’s SaaS solutions enable companies to transform their aftermarket service operations to dramatically increase profitability, cash flow and customer loyalty. We […]

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WeTransfer

Helping Creative Collaboration Flourish WeTransfer, the cloud-based global file sharing service, provides a creative and inspiring space for people to share files without the complications of logins, signups, or banner advertising. After exponential growth in Europe, the Amsterdam-based WeTransfer has set out to conquer the United States. We help call attention to WeTransfer’s elegant and […]

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Our Clients


We offer a full
range of PR and
communications services to help client organizations reach their goals.

01

Content Marketing

Why Does a PR Firm Offer Content Marketing Services? For our clients, a content marketing strategy typically means the creation of various forms of content developed to be relevant to a company’s most valuable audiences, usually customers and stakeholders. Skillfully crafted blog posts, bylined articles, videos, images, and more can help the organization attract, engage, […]

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02

Corporate Communications

A Corporate Communications Agency that Drives Brand Value through Effective PR As one of the leading communications companies in New York, we have helped clients in consumer products, technology, retail, and financial services build and preserve a positive image for the corporation through strategic corporate communications. The influence of a company’s reputation extends beyond products […]

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03

Message and Media Training

Do You Still Need a Media Relations Agency Today? Media and speaker training is the best way to maximize an interview or speaking opportunity, and it has the added benefit of boosting confidence and helping to clarify thinking around important messages and issues. At Crenshaw, our media training services are customized to client needs and […]

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04

Media Relations

Do You Still Need a Media Relations Agency Today? Media relations and public relations are often thought of as synonymous. Of course, they aren’t the same thing; any PR pro will tell you that media relations is actually a subset of the broader range of public relations services, which can include communications strategy, key messages, […]

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