Crenshaw Communications, PR Fish Bowl • October 11, 2023
Newsjacking: How Brands Can Use Current Events To Make News
Newsjacking is a powerful tactic for marketing and public relations. It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. Given the ever-evolving digital landscape, keeping up with current events is not just important, but imperative for businesses that want to stay relevant and […]
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communications, Crenshaw Communications, News • October 3, 2022
Crenshaw Team ‘Retreats’ To Washington D.C.
One huge benefit of working virtually is being able to bring on great talent outside our location in New York City. The downside, of course, is not being together in the same geography as often as we would like. That’s one reason our entire Crenshaw Communications team traveled via plane, trains and automobiles to Washington […]
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communications, Crenshaw Communications, PR Fish Bowl • August 17, 2022
A Cheat Sheet For Ad Tech PR
For anyone new to ad tech PR, it can be overwhelming to learn and understand. The acronyms alone are daunting. Of course, ad tech PR teams don’t need to be experts in every new platform or tech tool, but we need to understand industry trends, issues, and key players. At Crenshaw, we have worked with […]
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communications, Crenshaw Communications, PR Fish Bowl, public relations • June 8, 2022
Myths And Facts About Public Relations
Almost 10 years into my tech PR career, I still have family and friends ask the age-old question – “So, what exactly do you do? What is PR exactly?” Why do PR people feel that no one understands what we do? Because few do. And public relations isn’t always a straight path. I originally started […]
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Crenshaw Communications, News • May 31, 2022
2022 PROI Global Summit in Dubrovnik
Our CEO Dorothy Crenshaw is representing Crenshaw Comm at the PROI Global Summit in Dubrovnik this week. PROI is the largest and most established international network of independent PR firms. The Dubrovnik meeting kicked off with a motivational presentation from the very dynamic Valorie Burton of the Coaching and Positive Psychology Institute. Valorie was followed […]
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