Dorothy Crenshaw February 1, 2011 | 08:26:43

Sleepy’s Names Crenshaw Communications As AOR

Sleepy’s, the mattress and bedding store with 700+ retails locations in U.S., has named Crenshaw Communications as agency of record. The CC team will launch a branded PR campaign linking Sleepy’s with better sleep. The campaign will kick off in January, when so many Americans resolve to get more and better sleep. For the full story, see the PR Week story.

Sleepy’s is a privately-owned 4th-generation company with retail locations in thirteen states, from Vermont to Virginia.