Most marketers know just how huge the sponsorship category is, but many find current data about sports, entertainment, and other types of sponsorships hard to come by. That’s where Sponsor United comes in. Just ahead of the Thanksgiving holiday, the software-as-a-service sponsorship analytics platform announced a $35 million dollar investment to build out its database of brand sponsorships. Our account team maximized coverage for Sponsor United by strategically securing a TechCrunch exclusive in advance of subsequent coverage across the board. Big congrats to the Sponsor United team!