The advertising industry has been hit hard during by the pandemic, especially on TV commercials. Our client MediaRadar, an ad sales intelligence platform, has been tracking ad spend across industries like sports, travel, pet brands, video games, and toys and games.
As sports will soon return to TV, MediaRadar CEO Todd Krizelman shared insights with Hollywood Reporter. He commented that the lack of live sports between March and the end of June resulted in $2.6 billion in lost revenue for the TV networks. On the bright side, advertisers will now be spending more to make up for lost time. Check out the full article here: https://bit.ly/3iKOMgu.