Email Marketers Offer Deals, Discounts, And Empathy

COVID-19 instantly upended the way brands communicate with customers. Suddenly, most marketing was irrelevant, or worse. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. But most eyes were on marketing like print and TV ads that could be quickly adapted to the new situation. Messages about being together, about in-person work teams, festive crowded events, and even hugs, were scrubbed. Marketers quickly moved to recontextualize campaigns to align with our new and unexpected circumstances.

What many people didn’t think about at first was email, the most popular form of digital marketing. Major retail brands and other heavy email marketers quickly adapted to the social isolation brought on by the virus, and with good reason. The humble email is still one of the most effective channels for any business, especially now. According to HubSpot, email marketing generates $38 for every $1 spent — an ROI of 3,800%. Since the pandemic, brands are sending more emails – at least 27% more than pre-coronavirus.

And email campaigns work. According to people-based marketing platform LiveIntent, email newsletter engagement has grown during the pandemic, with particularly sharp gains for those that cover finance (43%), hard news (38%) and especially shopping (83%). Other forms of marketing may struggle, but email is chugging along as consumers stay glued to their devices while social distancing. 

But what does the content of these email campaigns look like, and what can other marketers learn from them? How are brands communicating with consumers during the COVID-19 pandemic?

Our team compiled dozens of mostly B2C brand email marketing communications sent between mid-March and mid-May, analyzing copy, creative and strategy. Brands in the analysis include Dunkin’, Rothy’s, H&M, Anthropologie, Uber, Williams Sonoma, and Crate and Barrel, among others.

Customers need a break – in price, and mood

We found that one-third of brands offered free or discounted services, even as they expressed empathetic and encouraging words to subscribers. The deals and discounts aren’t offered in a hard-sell tone, however, but rather couched in empathetic and comforting language. A quarter of the emails spoke about being “home” or “indoors” and related to their customers being socially isolated, and/or having to work remotely. Another 20% emphasized that customers were not alone in their predicament, emphasizing words like “together” and “community.” Other emails mentioned the difficulty of these “times” (16%) and offered well wishes of “safety” (13%) and “comfort” (10%).

Images reflect social distancing

Empathy doesn’t only apply to the words, however. It’s also in the creative. Email marketers rushed to show customers that they understand what we’re all going through during this time. Of the 75% of the email campaigns that included images, only two campaigns didn’t include those that reflected the current environment of social distancing. Aspiration is out; comfort is in.

Upbeat language, but no rush

Subject lines averaged six words, which is fairly standard, but some campaigns featured up to 14 words in the subject line, which is far above the usual.

– 40% Off The Best WFH Styles

Instant mood boost 💖 EVERYTHING BOGO $19.90

– The Everything 50% Off Stay Cozy Sale

– Stay in and Sling with free previews

The royal “we” presumes familiarity, community and “caring.”

– We’re all in this together

– Sending virtual hugs

– We’ve got this

– Stay safe out there, fam

– Stay strong

– Finding calm and comfort

– Who couldn’t use a little happy right now?

What all marketers can learn

Clearly, every brand has been forced to reevaluate marketing messages since social isolation and unemployment have soared. They’re cognizant that irrelevant copy, or worse, inappropriate or dated emails, can turn off loyal customers and even have a negative brand reputation impact.  Already, consumers show signs of growing weary of the “we are all in this together” narrative and will need more than packaged empathy to support their favorite brands in real value that includes promotion and products. Yet these changes in messaging to a “new normal” will likely be a standard for the foreseeable future.

The same is true of email as a prime customer marketing channel. Marketing may have been upended by the novel coronavirus, but email communications seems pretty pandemic-proof. As America begins to open for business again, the messages may change, but email communications is here to stay.

Multiple Crenshaw Clients Nominated for Adweek Readers’ Choice: Best of Tech Partner Awards

We’re proud that several of our clients have been nominated for the second annual Adweek Readers’ Choice: Best of Tech Partner Awards. These awards recognize the top advertising and marketing technology providers, all voted on by readers. The first round of voting ends June 5 and finalists are announced 10 days later. The winners will be honored at Adweek’s virtual NexTech event on July 30. We’re pulling for Verizon Media, Lotame, DoubleVerify, and Innovid in their categories! 

Voting for the awards can be found here: https://bit.ly/2B2qNYD

5 Tips For A Successful Media Relations Strategy

In a world of nonstop media, how can a public relations professional cut through the noise to make a company’s brand stand out? It often comes down to the right media strategy. In our case, we focus on the best approach to attract the attention of key technology journalists who want to cover the company and its story. But the right strategy will work for any type of company. 

A successful media strategy should inform a range of tactics to attract attention from the right journalists and influencers. When built and executed well, a good media strategy can enable better visibility, enhanced credibility, stronger relationships with customers and more.

With that in mind, here are five tips for a successful media strategy for technology companies: 

Don’t overcomplicate it

The strategy doesn’t need to tackle every possible business angle from the get-go. Instead, start with a broad roadmap for packaging the company message and backstory. Then think about how its announcements, plans and executive leadership can offer proof points and articulate ways to tell the story. Everything should map back to the overall brand narrative. For example, a client of ours,  Fractal, which is a global leader in artificial intelligence and analytics, powering decision-making in Fortune 500 companies, helps customers allocate capital, generate new business opportunities, manage risk and develop new products. Each supporting tactic and piece of content should work to tell that larger story. If it doesn’t, it isn’t included in our plan.

Find newsworthy stories in your business plan

Review the plan through the eyes of a journalist. Keep in mind that journalists are looking for “news” – anything that is fresh, different, or evidence of a trend. In March, Amazon shared that it would be ramping up hiring and opening 100,000 new roles to support people relying on the company’s services during COVID-19-induced lockdowns. This announcement was published in various media outlets, including NPR, CNBC and many others. This was a great example of how using part of a company’s business strategy can help to gain traction in the media. 

It’s also worth mentioning that in addition to receiving coverage, the Amazon story supported its mission to be the “Earth’s most customer-centric company.”

Make your pitch schedule timely

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. Then, fold them into the strategy with press announcements that are well-timed, such as before a specific season, holiday, or other relevant occasion. 

There was an excellent example of this last year, when event success technology platform Bizzabo launched EMPOWER NYC, an invite-only event celebrating women in business, marketing and leadership, on International Women’s Day. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek

Build your strategy with measurement and reporting in mind

Think of how you’ll be expected to measure and report success while creating your plan. Leaders of tech companies in particular are very data and metric-minded, and expect their PR representative to present success in a similar manner to how they track other aspects of their business.

PR professionals should work within their organization to define their expectations for measurement and success at the start of any program. Examples of such measurable markers could include website traffic; social shares for branded content; message pull-through in earned media stories; or share-of-voice relative to competitors over a period of time.

Use backward goal-setting when creating your strategy

Most technology companies are interested in driving traffic to their website, as well as downloads for content, and ultimately conversions of prospects to customers. Many may want to get in front of potential investors. Some may also use media to answer customer support questions or to get feedback which they can then use to improve product development. The point is, each business will have distinct goals, and they should inform the overall PR and media strategy.

Working backward from there will inform a strategic plan and create a structure for prioritization. This way you can better map out the specific milestones that must be reached to identify where creative tactics are needed to achieve desired results. 

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A strong media strategy can improve brand reputation, enhance company image, build stronger relationships, and even increase sales and profits. For those able to build and execute a robust media strategy successfully, the benefits – and the payback – will be immense.

Top Retail Podcasts PR Pros Should Know

For retail companies, podcasts have become increasingly popular over the past couple of years. Many have made their way into PR plans, and for good reason  They’re a great way to showcase an executive or industry expert’s knowledge and expertise on the ins and outs of the retail industry at a challenging time. 

But with so many different podcasts out there, it can be tough to pin down which should be considered. It’s the job of the PR team to sift through the variety of shows to assess which are most worth a business executive’s time. 

With that in mind, here are five retail podcasts to check out and consider for retail companies who want to amp up their podcast footprint.

Total Retail Talks

Produced by the well-regarded retail publication Total Retail, the podcast is hosted by Joe Keenan and targeted to executives who crave the knowledge and insights necessary to stay afloat in the busy, ever-changing retail industry. It consists of topical interviews and chats with a wide variety of guests. Listeners will absorb too-notch information and practical advice from retail experts, influencers and leaders. 

Recent Guests: Alexander Sienkiewicz (CMO, SwimOutlet), James Brohamer (Director of Omnichannel Marketing, Purple), Jessica Herrin (CEO & Founder, Stella & Dot)

Retail Gets Real

Retail Gets Real is a weekly podcast from the National Retail Federation (NRF) that showcases authentic, insightful chats with some of the most interesting and important people in the industry. Each week, retail executives, industry experts, entrepreneurs, influencers and more come on the show to discuss current trends, their personal stories and what the future holds for the retail industry. 

Recent Guests: Amanda Hesser (CEO & Co-Founder, Food 52) and Merrill Stubbs (President & Co-Founder, Food 52), Sharon Leite (CEO, The Vitamin Shoppe), Amy Vener (Head of Retail Strategy, Pinterest)

The Jason & Scot Show

Hosted by industry vets Jason Goldberg (Chief Commerce Strategy Officer at Publicis) and Scot Wingo (CEO of GetSpiffy and Founder and Executive Chairman of Channel Advisor), this weekly podcast focuses on the world of e-commerce and digital shopper marketing and its most prominent trends. Episodes include interviews with retail and e-commerce leaders, deep dives into key topics, as well as any timely news. 

Recent Guests: Nick Huzar (CEO, OfferUp), Juozas Kaziukenas (Founder and CEO, Marketplace Pulse), Kasey Lobaugh (Principal & Chief Retail Innovation Officer, Deloitte)

The Modern Retail Podcast

The Modern Retail Podcast is hosted by Digiday Managing Director of Editorial Products Shareen Pathak. Each week, it features an interview with an entrepreneur or executive in the retail or DTC space. There have been more than 100 episodes of the show so far, and it’s a favorite for those looking to hear insightful commentary from some of the brightest names in the industry. 

Recent Guests: Stuart Landesberg (CEO, Grove Collaborative), Franklin Isacson (Co-Founder, Coefficient Capital), Nick Ling (Co-Founder, Pattern)

Retail Focus Podcast

The Retail Focus podcast takes a close look at the world of retail as a whole. Everything from the latest trends to new businesses developments to more general, historical perspectives are covered each week. Podcast episodes include news summaries, interviews and a look into what’s on the horizon for the retail industry. 

Recent Guests: Karl Haller (Consumer Center of Competency, IBM), Meghann Martindale (Global Head of Retail Research, CBRE), Paul Cohen (National Sales Director, CREXi)

Post-COVID, Brands Start To Open Up

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Early efforts were tentative, pretentious, or shallow. As the pandemic progressed and the news grew worse, many stepped up with substantive offers of help, workforce tributes, or public service messages. No one wants to be perceived as insufficiently serious, compassionate or concerned about the terrible toll of the virus. Yet when COVID-19 messages are so indistinguishable from one another and widely parodied, you know they aren’t connecting.

The marketing hasn’t been bad, but most of the marketing messages have been numbingly similar. A somber soundtrack, a voiceover or chiron alluding to these “uncertain times” and a brand pledge that it will be there for customers until “we can be together.” Sometimes there’s a PSA in the middle about social distancing. The tone is typically ponderous and the ads are pretty forgettable.

Many brands see an opening

It’s enough already, say consumers. According to a Pew report, 71% of Americans are tuning out of the news because they don’t want to hear anymore about the pandemic. A widely reported survey of 7000 consumers by Mitto suggests that a hefty chunk of the public is ready for brands to change the channel. And there’s bad news for PR people, too — a recent study by the Clyde Group found that 59 percent of consumers believe that companies’ pandemic responses are “mainly PR efforts.”

So what’s a brand to do? As the U.S. moves in fits and starts toward a reopening of sorts, some companies are cautiously venturing back into the pre-pandemic waters. Consider this gorgeous post-lockdown TV ad from a French grocery chain. The best thing about it is the utter lack of PR sell for the brand.

Yet it’s still a very tricky time to be in external communications for any organization. Here’s what the research shows about the steps to a successful “reopening” strategy.

Consider the audience

Obviously, the shutdown has affected different segments of the population in different ways. Magid did a study of consumer reactions to COVID-19 marketing by generation. Gen Z respondents, for example, are not moved by the sobering “new normal” messaging of many brand ads. Half of younger consumers said they feel bored, in contrast to only 30% of adults 25 or older, as reported by Marketing Dive. 

Nothing stays still

Though for many, our sense of time has been distorted by the pandemic, there’s been a real evolution during the shutdown, not to mention wide regional differences in the impact of the virus. The smartest marketers have remained nimble, adjusting brand messaging, social platforms, and PR tactics as things change. It’s a great time to test and tweak digital storytelling.

Above all, context matters

Given the hazards of overreliance on programmatic advertising where brands can unwittingly find themselves next to inappropriate or unappealing content, marketers have rediscovered contextual advertising, and not a minute too soon. A MediaScience in-home audience survey of viewers who watched ads from Ford, Amazon and Domino’s found that coronavirus-themed spots performed better when part of news programming, as opposed to comedy entertainment. It stands to reason that a “stay apart to stay together” message works better for Rachel Maddow viewers than it does popping up during an escapist binge on Schitt’s Creek.

The door is opening; now all we have to do is walk through it – carefully.

A Guide To Top Apps For PR Pros

Public relations pros and others are always looking for ways to stay connected now that in-person interaction is paused. In our business, we’re fairly glued to our mobile devices because we need to be accessible to both journalists and clients.  

On average, mobile device users have about somewhere between 60 to 90 apps on a single device. Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive?

Slack

This one bears repeating because it’s a PR person’s best friend. It helps us stay connected to co-workers and even clients while cutting down on unnecessary emails. Slack’s long list of integration partners, like Google Drive, Zoom and Outlook, can help nearly any team work smarter. 

Flipboard

Do you want to make sure you’re up-to-date on the latest news? Flipboard is a curated news app that tailors news to your preferences – perfect for newsjacking. It has some of the world’s largest publishers, like New York Times, CNN, TechCrunch, and WSJ, to name a few.   

Upitch 

Think Tinder meets pitching. Simply upload your pitch on the app to connect with interested journalists. Just like on Tinder, or any dating app, journalists will swipe right if they feel your pitch is a fit for them. Once ‘matched’ a chat will open and you can work together to set up that interview. It works the other way around as well, for PR pros looking for journalists. 

Mention

Mention makes media monitoring so much easier. It will track mentions of your clients and its competitors to make sure you never miss conversations or coverage. 

Calendly

Scheduling meetings can be a nightmare when juggling multiple schedules. With Calendly, connect it to your Outlook or Gmail calendar so only free time shows up on the app. Never worry about being double booked again! 

Rev Transcription

Do you have an important onboarding call and don’t want to miss anything? Rev Transcription is a lifesaver. Simply record your call and it will be transcribed and a transcript emailed to you. Never miss an important nugget of information on a call again. 

Todoist

In the fast-paced climate of a PR agency, to-do lists are essential. Upgrade your to-do to the 21st century and go digital. Todoist will help keep you organized by categorizing tasks into groups depending on projects or teams. Set up alerts if tasks are timely and should be checked off your to-do list first!  

Hubspot

For content marketers, Hubspot or a competitor is a must-have.  It’s an effective content marketing platform for any industry but especially for PR people. From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. 

Jamboard

PR folks love brainstorming for new campaign ideas or ways to land that new project. Right now creative collaboration looks different given our need to stay apart, but with Jamboard, it can still work. This virtual whiteboard allows users to drop images, add notes, and pull assets directly from the web while collaborating with team members from anywhere.

Lastpass

While this may not like a PR must-have, it can save time and frustration in a crunch. It will securely store all website and account login usernames and passwords in one convenient place. When you’re in a rush to access an article, the last thing you need is to forget your password! 

Harvest

Harvest makes time tracking – a necessary evil in the PR business – relatively easy. You can download the app and enable push notifications so you’ll be reminded to keep track of our hours as you go along.  

Zoom

Self explanatory. Zoom is the hero of COVID-19 for staying connected. Check out some tips on Zoom hacks you might not know in this post

Bonus: Starbucks

Let’s be honest, how would we get through our days without coffee? As of May 5, 2020, 85% of Starbucks locations reopened for mobile ordering and delivery. Download the Starbucks app (or Dunkin Donuts or a local coffee shop) and treat yourself to a large cold brew before diving into that PR plan; you deserve it. 

What app can you not live without? Let me know on Twitter @colleeno_pr

How Instagram Can Work For B2B PR

The go-to social media platforms for B2B PR are probably LinkedIn and Twitter. But a too-narrow social focus for B2B leaves out at least one very powerful social channel – Instagram. 

Instagram has more than one billion users, making it one of the most popular social media platforms. That’s right, more than a billion people are sharing pictures of their families, pets and names misspelled on coffee cups. The platform has made photo sharing easier than ever. While Instagram is seen as a huge part of any B2C social media plan, it may have a role in a social media plan for B2B companies. 

Here are a few ways Instagram can help amplify storytelling for B2B organizations.

Brag about that media coverage

This is a no-brainer. PR folks love to brag. Did you just spend weeks on a huge Wall Street Journal feature article for a new launch and want everyone to see it? Use Instagram to show off that win! Why not screenshot a few quotes in the article and share them? At Crenshaw, we think all wins are huge, and we showcase them with our own Instagram followers. Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. We can’t show their actual technology but can share a glimpse of their thinking about the category. 

Showcase your product with visuals 

Many B2B clients companies don’t offer a tangible product, and obviously service companies may be trickier to show off in an Instagram post. Look at Slack, for example. Its Instagram is a showcase for Slack itself, the posts are fun, just like the brand. A recent post featured a short animated video on new product updates for Slack’s mobile app. Even something as mundane as a product update can take on a new life with an animated video.   

Show the personalities on your team

Compared to LinkedIn, which has a professional feel to it, Instagram has a more relaxed and fun vibe. People want to see people behind the brands featured. Consider a weekly or monthly spotlight on key employees on your page. Be sure to capture company outings, too. Our client DoubleVerify has been doing a great job of posting updates on how their team is staying connected while working from home. It recently shared a 2-second screenshot of the marketing team toasting its new website with morning coffee! Nothing personalizes a brand like showing its people. 

Promote a case study or whitepaper

B2B companies rely on generating content that generates leads for new businesses. Whitepapers and case studies are effective tools for this, and some of that can be shared on social media, too. If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them. Include a link where followers can download the full reports that will hopefully generate more biz leads!  

Tell customer stories

Like other platforms, Instagram uses hashtags very successfully. For B2B companies targeting startups and other young companies, there’s plenty of opportunities to tell stories about #entrepreneurship using Instagram stories. In fact, Stories is particularly well suited for behind-the-scenes videos, customer interviews, or special announcements of interest to heavy users of a business product or service. Shopify does this particularly well. To showcase the independent businesses that its ecommerce platform supports, it tells their stories in as series of videos hashtagged #supportingindependents. It’s inspiring content for startup customers and relevant even now.

Don’t forget about influencers

Nowadays there are influencers for every subject matter. Another collaboration idea is to work with influencers for relevant posts. Pre-COVID-19, American Express harnessed the power of influencers from Shaquille O’Neal through micro-influencers through a campaign called #AmexAmbassadors to promote the AmEx Platinum card. The platinum influencers show off the high-end business travel and products as well as perks they enjoy using the card. The brand has adapted to the pandemic by showcasing deals and discounts, but the high-end tone is unchanged.    

Instagram is a powerful social media platform that will reciprocate the love it gets from all companies, both B2C and B2B. If a business thinks it doesn’t see Instagram as a relevant platform, there’s plenty of evidence to change minds.     

P.S.- Are you following the Crenshaw Communications Instagram account? Hit that follow button here: https://www.instagram.com/crenshawcomm/.  

Fresh Data: The PR Answer To No News

As PR pros we are all accustomed to the ebbs and flows of the news cycle. And while “knocking it out of the park” when a company has news to share is vital, it’s even more important to find ways to keep a business in the media during quiet periods. The latter is more difficult, of course. One way to do it is through shrewd use of data.

Whether it’s ad tech or cybersecurity, B2B news is generally underpinned by data. Yet, despite B2B companies often having unique access to insightful information, data is often underused when it comes to PR program planning and earned media outreach.

Here are a few ways data can be used to gain media traction during a quiet news period.

Customized surveys offer relevance

Any B2B PR pro is familiar with market research done by third-party research and analyst firms like Gartner, Forrester and others. And many of these firms offer vast market experience and influence, partnering with them for a bespoke research project comes at a premium price. 

An in-depth survey doesn’t have to break the bank, however. There’s no shortage of third-party companies who can help build and execute a survey tailored specifically to an organization key messages or priority audiences. Moreover, a simple opinion survey can be fully executed in a matter of weeks, giving PR pros and their clients the ability to pull together timely industry insights around seasonal events or emerging trends. The learnings that result can then be packaged for media and used to bridge the gap between busy news periods.

Use internal insights for leadership content

Sometimes organizations have internal data that can provide a potentially interesting news hook and they don’t even realize it. Depending on the company, these data points might be business growth metrics relevant to an entire industry, changes in customer attitudes, global trends, or emerging patterns in behavior of new customer segments. Granted, not all data is created equal, and some may not be shareable. Yet we’re constantly surprised at how far a single interesting nugget can go in generating media interest, and how quickly we can build a relationship between journalists and companies that offer an interesting “under the hood” look at a business trend. It pays to stay vigilant when it comes to what insights a company may have on hand.

Compiling and repackaging existing data

Sometimes the best way to use data is to repackage what’s already out there. The public domain is full of interesting third-party data points that can be used or adapted for timely media outreach. For example, a retail company could use existing public data in a preview whitepaper on what to expect from this year’s back-to-school shopping season. Or a cybersecurity business could package existing data into a tip sheet around key threats to watch for in the year ahead. These methods not only allow clients to get creative with data in a budget-friendly way, but to support media and lead-gen as well.

20 Retail Journalists You Should be Following on Twitter in 2020

Twitter is an invaluable resource for both PR pros as well as top media and influencers. Love it or hate it, when news breaks, Twitter is the go-to source. It’s also a great platform for relationship-building for anyone in public relations or content marketing.

This week we’re thinking about retail and e-commerce. In a post-COVID-19 world, the retail space may look drastically different from what we currently know. Unfortunately, much of the news is bad — store closings, bankruptcies, CEO turnover, and more. But there are also stories about innovation, new retail startups, and the strength of ecommerce. Every PR professional should have a curated network of journalists for the latest news, trends, and insights. Check out the list below of 20 great retail reporters you should be following to stay ahead of breaking news.    

Tonya Garcia @tgarcianyc

Tonya covers retail and e-commerce for MarketWatch. Reporting for MarketWatch, she also follows major retailers stocks and how they impact retailers and their businesses. 

Nathaniel Meyersohn @nmeyersohn

Nate covers breaking news to original stories, at CNN, in retail analyzing trends that impact major retailers like Amazon, Walmart, Target and Best Buy to name a few. 

Steven Barr @steven_j_barr 

Steve contributes to Forbes as a senior retail leader focusing on emerging trends and the evolution of consumer markets. 

Dan Berthiaume @DBerthiaumeCSA

Chain Store Age is a great source of news for retail news for smaller retailers like supermarkets, drug stores, department stores, etc and Dan is their tech editor reporting on how tech is impacting the retail space. 

Arthur Zackiewicz @arthurzaczkiew1

Arthur is the executive editor at Women’s Wear Daily where he publishes breaking news, industry insights and data reports around major retailers. 

Aine Cain @ainecain

Aine is a retail reporter at Business Insider covering major retailers like Walmart, Target, Costco, Home Depot and Target. Her focus is reporting on stories about how labor issues affect retail employees. 

April Berthene @ByAprilBerthene

Are you more interested in e-commerce and technology? April at Internet Retailer is your go to reporter! 

Madeline Stone @MadelineLStone

Business Insider is a great outlet for in-depth retail news and Madeline is BI’s senior reporter covering consumer-related stories focusing on e-commerce, fast-food, department stores and the recent downfall of shopping malls. 

Suzanne Kapner @SuzanneKapner

Looking for news on your favorite department stores? Suzanne at WSJ is  covering news pertaining to Macy’s, J.C.Penny and Neiman Marcus. 

Mary Hanbury @MarySHanbury

Mary at Business Insider, reports on Big Box retailers, retailers filing for bankruptcy and most recently how COVID-19 is affecting brick and mortar shops.

Anna Hansel @ahhensel

At Digiday, Anna covers retail and internet marketing focusing on digital strategies of big-box retailers and DTC startups. 

Khadeeja Safdar @khadeeja_safdar

Khadeeja has been writing for WSJ since 2013 where she covers US based retail companies, including brick-and-mortar chains and e-commerce. 

Phil Wahba @philwahba

Phil covers consumer goods, retail, and restaurants for Fortune, focusing on how large companies like Walmart and JCPenney are changing to stay relevant in the industry. 

Adrianne Pasquarelli @SheLikesToShop

Since 2015, Adrianne has been covering marketing strategies for retailers for AdAge. Her stories focus on how retailers and their marketing efforts impact the industry. 

Kate Taylor @Kate_H_Taylor

Kate covers a wide variety of retail topics at Business Insider from restaurants, food, beverage and retail for companies like McDonald’s, Starbucks, and Chick-fil-a. 

Hayley Peterson @hcpeterson

Hayley writes breaking news, analysis, and investigative pieces on large public and private companies like Amazon, Walmart, department stores, and major grocery chains. 

Matthew Boyle @bizboyle

Matt covers retail at Bloomberg News focusing on big-box retailers like Amazon, Walmart and their impact on larger retail trends. 

Lauren Thomas @laurenthomas

At CNBC, Lauren is your source for everything retail. She covers major retail trends and news and even covers a bit of real estate news!

Jason Del Rey @DelRey 

Jason has been covering commerce at Recode for the past six years. He focuses especially on news pertaining to Amazon, e-commerce and how tech is transforming brick-and-mortar.  

Ben Unglesbee @Ben_Unglesbee 

Ben reports for Retail Dive, an industry go-to, covering retail policy, finance and bankruptcy and how these trends are affecting major corporations. 

Any retail journalists I should be following? Let me know @ColleenO_PR.

Company News…Check Out Our New Look!

After two months of social distancing, the Crenshaw team has been so productive that we decided to whip up a new visual identity and website for the agency as a sideline. Nice work, right? How do you like it?

Seriously, our new look has been a little longer in the planning than that, but we couldn’t be happier about the outcome. We feel the website is more suited to our role as content creators, and the sleeker look offers an updated feel and navigation. And for clients and friends who play their cards right, there may even be some swag coming. Stay tuned. 

Thanks to the intrepid Jeff Rodgers and the entire team involved in the new and improved Crenshaw Communications brand.