For French physician Pierre Dukan’s sensational weight-loss coaching service, we helped build visibility and cut through competitive noise to reach weight-conscious females and influencers with news of the Dukan method and its recipe for success. Building on the doctor’s personalization and motivation techniques, we generated buzz and encouraged trial for the Dukan method by highlighting delicious new food products and meal plans. We leveraged it popularity among notables to place interviews with Dr. Dukan on “Access Hollywood,” WPIX-TV, and The New York Times.
