Health, Wellness & Lifestyle
Consumer Health and Wellness Marketing and PR
At Crenshaw, we bring a strong Direct-To-Consumer orientation to health and wellness PR, with years of experience primarily focused in consumer health, health technology, and programs that support non-traditional health and wellness products. We have particular experience in the launch of personal health products and wearable technology, and in managing public-interest lifestyle marketing campaigns that help individuals take steps to manage and improve wellness.
Many of our most successful health marketing campaigns have involved working with or for government agencies, healthcare providers, pharmaceutical companies, and organizations for health professionals. Our experience encompasses established nutrition, pharmaceutical, and consumer health brands as well as startups and emerging companies.
Consumer Health Marketing in a Time of Change
From the impact of the Affordable Care Act, to the aging of the Baby Boom, we understand the most powerful trends and opportunities for today’s healthcare products and services, and we specialize in creating new opportunities for our clients through tailored health marketing strategies.
Over the past decade we have worked with health insurance providers, technology companies, and food and nutrition products to develop health marketing strategies that focus on health improvement as well as disease management. Our specific expertise includes management of obesity, diabetes, heart health, and healthcare for women.
For many successful lifestyle marketing programs that have a goal of driving consumer engagement and behavior change, we tap our experience creating partnerships with professionals, including physicians, registered dietitians, chiropractors, physical trainers, and nurse practitioners and physicians assistants.
Marketing Wellness to the Empowered Health-Aware Consumer
There is a growing market for consumer-focused healthcare products and services, driven by higher consumer awareness of the relation of health to lifestyle, greater focus on fitness, and the democratization of health information (for better or ill) enabled by the web and social media. Our strongest expertise lies in reaching this new, “empowered” healthcare consumer as well as the professionals and advocates who influence their opinion and actions. Please contact us for more information on our health and lifestyle marketing services.