ImPRessions

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October 5, 2018

PR Buzzwords That Should Be Banned

by: in: Crenshaw Communications, imPRessions, public relations

As a PR professional and secret Zillow enthusiast, I can appreciate real estate euphemisms. We’ve all seen flowery descriptions describing homes for sale as “cozy” (read: tiny); with a “low-maintenance yard” (probably paved concrete); or “partial water view” (maybe a dried stream bed). A recent tweet about a “Frank Lloyd Wright inspired cabin” made me…
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September 14, 2018

PR For The “New” Technology CEO

by: in: Crenshaw Communications, imPRessions, leadership, public relations, reputation

For CEOs of technology companies, arrogance is out and humility is in. “Boring is the new black,” proclaims New York Times tech columnist Farhad Manjoo in a piece about the latest trend for technology company chiefs. Whereas they once reveled in being colorful, brash, and outspoken, today’s leaders have quieted down a bit. The trend…
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August 9, 2018

Twitter’s Alex Jones Problem Goes Beyond PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Twitter stepped into a PR mess this week when it broke ranks with peers and declined to suspend conspiracist Alex Jones from its platform. The decision came after most tech giants hosting InfoWars content – Apple, Facebook, Spotify, and  YouTube — removed at least some of its pages or broadcasts in response to public pressure….
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July 25, 2018

How Not To Apologize

by: in: Crenshaw Communications, imPRessions, reputation

Terrible explanations for terrible behavior are perversely fascinating — especially to PRs and professional communicators. They’re also instructive. It takes a well-crafted and sincere apology to explain away repugnant speech or actions, and even the best mea culpas can fall short. But lately there have been some doozies. In an episode unlikely to be matched…
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