ImPRessions



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May 28, 2019

How Brands Create Fans

by: in: Crenshaw Communications, imPRessions, public relations

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. Too many brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful are real,…
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May 15, 2019

Why Boeing’s Reputation Radar Failed

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the…
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May 8, 2019

Smart Speakers Offer A Clear Opportunity For PR

by: in: Crenshaw Communications, imPRessions, public relations

Alexa, will technology change the public relations industry? It already has, of course. We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media…
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April 10, 2019

How To Restore A Public Reputation

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

When the college admissions cheating and bribery scandal broke nearly a month ago, two names led the headlines. More than 50 people were implicated, but actors Lori Loughlin and Felicity Huffman were featured in every article. Both actors’ spouses were mentioned, and as a social influencer, Loughlin’s daughter Olivia Jade was also drawn into the…
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