ImPRessions

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March 19, 2019

What Business People Should Know About PR

by: in: Crenshaw Communications, imPRessions, public relations

Public relations is hot. Businesses from tech startups to nonprofits have come to recognize the value of a strategic PR campaign executed by a talented team. But PR’s popularity has given rise to some misconceptions. Here’s what every business person, from marketers to CEOs, should know about public relations. It can’t replace marketing Occasionally a…
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March 12, 2019

When Your PR Problem Isn’t About PR

by: in: Crenshaw Communications, imPRessions, public relations, reputation

For PR professionals, it’s interesting when a particular company or public figure is said to have a “PR problem.” Of course the term is used as shorthand, but it can signal that brand-watchers are misdiagnosing what’s really wrong. “Bad PR” generally means negative media coverage, but the coverage is often a symptom rather than the…
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December 28, 2018

The PR “Losers” of 2018

by: in: Crenshaw Communications, imPRessions, public relations, reputation

Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. Let’s…
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