November 22, 2019

A PR Guide To Surviving Thanksgiving

by: in: Crenshaw Communications, crisis management, imPRessions, public relations

The Thanksgiving holiday always requires advance preparation, but this year, we’re adding expert PR and media training advice to the list. With wall-to-wall press coverage of impeachment hearings and the runup to the 2020 election, it’s a tricky time for families who disagree about political issues and candidates. Here are some follow-ups to last year’s…
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November 14, 2019

PR Tips On Being A Quotable Media Resource

by: in: Crenshaw Communications, imPRessions, media relations, public relations

To promote professional expertise and build visibility, it helps to be a media resource – that’s what keeps PR agencies in business. It’s also why it hurts when, after investing in researching and shaping a potential story, an interview doesn’t make its way past the initial phone call. How can subject-matter experts maximize their chances…
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October 4, 2019

Can PR Take Ownership Of Reputation?

by: in: Crenshaw Communications, imPRessions, public relations, reputation

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and even customer experience. In fact, the 2017 U.S. Reputation Dividend Report calls reputation a “cornerstone of corporate value” and quantifies the dividend that corporations…
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September 18, 2019

Can A PR Plan Succeed Too Well?

by: in: Crenshaw Communications, imPRessions, public relations, technology

It’s fascinating when a company’s public relations gets ahead of its reality. Any strategic PR or marketing plan should emphasize an organization’s strengths and rebut weaknesses and threats, but there’s such a thing as too much hype. This is particularly true in the tech sector. Case in point: WeWork. The Gizmodo headline, “WeWork To Delay…
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