ImPRessions


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June 7, 2017

When A Small Business Has A Big (PR) Advantage

by: in: imPRessions

Some PR agencies fall into a trap of chasing only only large, brand-name clients. This is in part because like attracts like; large brands can bring more of the same, they reason. A PR firm may also think that doing media relations for well known brands can be easier than work for unknowns, because journalists…
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May 9, 2017

Should Public Relations Change Its Name?

by: in: imPRessions

A few years ago I dropped in on a client’s booth at an industry conference, and the company CEO introduced me – the founder of his company’s public relations agency – as the “publicist.” Who, me, a publicist? What he didn’t realize was that for some PR people, the term is faintly pejorative. It implies…
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April 25, 2017

American Airlines Soars Through A Potential Crisis

by: in: Crenshaw Communications, imPRessions, public relations, reputation

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane. This time it was a scuffle between an American Airlines flight attendant and a passenger who…
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March 23, 2017

Influencer Marketing For B2B Brands

by: in: Crenshaw Communications, imPRessions, public relations

Can influencer marketing work for B2B brands? PR programs with influencer tactics evoke emerging YouTubers or glitzy Kardashian-type personalities, but influencer marketing works in B2B public relations, too. The names may not be as glamorous, but the impact is real. Here’s why. Most B2B companies operate in a competitive category characterized by a long selling…
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