ImPRessions


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June 26, 2019

When The CEO Should Be The PR Spokesperson

by: in: Crenshaw Communications, imPRessions, leadership, public relations

Public relations teams and their agencies routinely urge leaders to build a public profile through social media and high-level content. But when should the CEO of a major company serve as its public spokesperson? How should a public role align with an organization’s business goals? Research by Chief Executive magazine and the USC Annenberg Center…
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May 28, 2019

How Brands Create Fans

by: in: Crenshaw Communications, imPRessions, public relations

In today’s fragmented media environment, the scarcest commodity for any marketing or PR pro is customer attention. That’s why engaging users and relationship marketing is so fascinating – and so elusive. Too many brands have outsourced their customer relationships to influencers like celebrities for hire. Influencers are effective, but how much more powerful are real,…
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May 15, 2019

Why Boeing’s Reputation Radar Failed

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

Boeing’s PR crisis deepened this week as a fuller picture emerged of its handling of serious problems surrounding the 737 Max. With the release of audio from a tense November 2018 meeting between the American Airlines pilots’ union and Boeing executives – after the Lion Air crash but before the Ethiopian Airlines accident – the…
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May 8, 2019

Smart Speakers Offer A Clear Opportunity For PR

by: in: Crenshaw Communications, imPRessions, public relations

Alexa, will technology change the public relations industry? It already has, of course. We use data analytics to inform our campaigns and to measure campaign outcomes like message delivery or perception change. Social listening and media monitoring is key for many programs, and PR pros have used email marketing for years, even for targeted media…
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