ImPRessions

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April 13, 2018

Mr. Zuckerberg Goes To Washington: A PR View

by: in: Crenshaw Communications, imPRessions, public relations

Mark Zuckerberg’s trip to Washington this week marked a high-stakes PR challenge for the Facebook CEO as well as its brand. After months of negative coverage following the Cambridge Analytica data privacy scandal and a series of half-hearted public responses, Zuck faced the music. So how’d he do? Above all, Zuckerberg was well prepared. Some…
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March 27, 2018

How The Parkland Students Are Winning The PR Battle

by: in: Crenshaw Communications, imPRessions, public relations

Since the shooting at Marjory Stoneman Douglas high school in Parkland, Florida, a small group of activist students have shown remarkable media and public relations savvy in taking on powerful forces who oppose firearm limits. In just six weeks, they may have accomplished more to raise awareness and change public opinion on gun safety than…
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February 27, 2018

A PR View Of Brands In The Crosshairs

by: in: Crenshaw Communications, crisis management, imPRessions, leadership, public relations

When should a large company take a political stand? Some PR experts would say never. And you can’t blame big companies if they want to avoid public debates about the causes of gun violence, climate change, or other politicized issues. But increasingly, corporate America is being asked to pick a side. It seems there’s more…
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February 26, 2018

KFC Crisis Response Is A PR Win

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

Who says you can’t make lemons into PR lemonade? That’s precisely what the UK unit of fast-food chain KFC managed after an embarrassing shortage of a pretty important ingredient in its prepared meals – that’s right, chicken. Due to a change in suppliers, KFC was somehow unable to procure birds in the UK, forcing it…
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February 7, 2018

The Death Of A PR Firm, By Bad PR

by: in: Crenshaw Communications, crisis management, imPRessions, public relations, reputation

Can you imagine being the guy running a public relations agency that “perished in a public relations fiasco”?  That’s the unhappy fate of James Henderson, the former CEO of now-defunct PR and crisis management powerhouse Bell Pottinger. The London-based firm imploded last year after its role in running a “dirty campaign” for South African client…
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January 24, 2018

7 Reasons Why PR Matters More Than Ever

by: in: imPRessions

Public relations has many fans, from legendary figures like Steve Jobs, to the current occupant of the White House. Yet PR doesn’t always command the same respect as other disciplines, like advertising or direct-mail. It’s even still a bit mysterious to some. As Greg Galant of MuckRack once observed, the advertising business is linked with…
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January 17, 2018

Are CEOs Ready To Embrace Social Activism?

by: in: Crenshaw Communications, imPRessions, reputation

For years, public relations and reputation experts have promoted CEO activism and corporate social responsibility, preaching its benefits and warning of limits and pitfalls. But for many corporate communicators, the position was lonely. For some companies, the embrace of social change programming was little more than lip service — maybe a dignified corporate social responsibility…
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