PR Fish Bowl






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April 30, 2019

Tech Companies Concerned About Diversity — Here’s How PR Can Help

by: in: Crenshaw Communications, PR Fish Bowl, public relations

One of the top challenges tech PR people are helping clients with today is attracting and maintaining a diverse workforce. In particular, the artificial intelligence (AI) sector is facing deserved and overdue scrutiny about its commitment to diversity and inclusion. As companies continue to talk about their AI, machine learning and data science capabilities, journalists…
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March 28, 2019

5 Ways To Ensure A Worthwhile Analyst Meeting

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In today’s B2B PR, good analyst relations (AR) are essential. Technology analysts at firms like Gartner, Forrester and IDC can meaningfully shape the overall direction of a category and directly impact a B2B technology provider’s business. This can occur in two ways. First, most analyst firms publish in-depth research that potential clients and existing customers…
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