PR Fish Bowl

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May 24, 2018

The Power Of Creativity In PR

by: in: PR Fish Bowl, public relations

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish. Yet creativity plays a part in much of a PR person’s daily work. They must constantly generate fresh concepts for bylines and story angles for pitching, as well…
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May 18, 2018

4 Ways PR Creates Brand Attachment

by: in: PR Fish Bowl, public relations

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. It’s that anticipation you get when you hear the three-note music intro before a Netflix movie or the warm recognition of a classic Mickey Mouse logo. You feel connected to these brands. They’ve…
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May 15, 2018

Analyzing First Responders In Crisis PR

by: in: PR Fish Bowl, public relations

A crisis situation presents abundant challenges for public relations and business leaders, not the least of which are the critical first communications. The tone of the language, the medium of the message, and its timing contribute to public perception of a company’s management of the situation. First statements say a lot about what a brand…
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May 10, 2018

5 PR Myths Debunked

by: in: PR Fish Bowl, public relations

When someone asks a public relations person what they do for a living, and that person hesitates, it’s usually because of Samantha Jones. Once and for all, real-life PR pros aren’t likely to resemble Samantha (Sex and the City), Olivia Pope (Scandal), Liz & Liz (Kroll Show), or Shauna Roberts (Entourage). Ironically, the PR profession…
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May 8, 2018

Mom’s Wisdom Makes Good PR Advice

by: in: PR Fish Bowl, public relations

Who knew that when mom was dispensing her pearls of wisdom that she was preparing you for a public relations career? In case you never noticed, moms generally handle PR duties for families. They’re the most concerned with public perception, social responsibility, and community relations. The truth is, our moms’ teachings apply to virtually every…
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May 3, 2018

5 Ways PR Beats Paid Advertising

by: in: Crenshaw Communications, PR Fish Bowl

PR, advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. While it shouldn’t be a contest, it’s worth noting that in some instances, public relations can yield a greater return on investment. Especially in the B2B tech sector, PR programs are essential to gaining…
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May 1, 2018

PR Tips For Stellar B2B Bylines

by: in: PR Fish Bowl, public relations

Contributed articles bylined by a key executive are part of any PR program that emphasizes thought leadership. Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. But a byline program takes preparation, focus, and an ongoing…
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April 26, 2018

NFL PR: Protest Is On The Clock

by: in: PR Fish Bowl, public relations, reputation

For almost two years, protests during the national anthem before the game have been a growing PR challenge for the National Football League. With the 2018 NFL draft beginning today in Dallas, speculation has intensified about whether the demonstrations will continue through the 2018 season and how the league will manage them. Since 2015, NFL ratings have…
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April 24, 2018

Influencer Relations For B2B Brands

by: in: PR Fish Bowl, public relations

Most people think of third-party influencers as YouTube stars with millions of subscribers, or Instagram gurus pushing beauty products. Yet influencer PR for B2B brands is also an effective way to reach prospects throughout the customer journey, from lead generation to purchase and beyond. For B2B companies, programs that involve third-party influencers can require more…
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