PR Fish Bowl

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March 27, 2020

Zooming Into Coworkers’ Lives Is Revealing

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In two short weeks our world has been turned upside down. And yet, even this crisis has its silver lining. It’s called Zoom. Remote conferencing is hardly a new concept. Thanks to technology, meetings have been held business-to-business across states, and yes, oceans, now for quite some time. They usually originate in conference rooms, assembled…
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March 6, 2020

10 Great Ways To Show Employee Appreciation

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

The first Friday of March is National Employee Appreciation Day, when companies thank the everyday heroes who keep their business going. Showing appreciation for those who make things happen is important for any organization, but it’s particularly so for a services business like a PR agency. At Crenshaw, we have a great group of people…
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March 3, 2020

Supercharge Your B2B PR With Newsjacking

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

“Newsjacking” is how public relations people secure reactive coverage by jumping on a story that’s already in the news. Unlike proactive pitching, where we push out client data or offer a company announcement, reactive pitching leans on the news cycle to maximize coverage. A fast news cycle invites B2B newsjacking Today’s news cycle is ultra-fast,…
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February 18, 2020

20 Cybersecurity Reporters To Follow On Twitter

by: in: Crenshaw Communications, PR Fish Bowl, public relations, public relations

Twitter is an essential resource for PR pros whose job requires them to stay up-to-date and engaged with reporters across different sectors. For us, one of those is cybersecurity. With data breaches happening frequently, data privacy making news, and the presidential election looming, security is the hottest of hot topics. How can PR specialists stay…
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