PR Fish Bowl

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August 21, 2017

PR Takeaways From The Eclipse

by: in: Crenshaw Communications, PR Fish Bowl, public relations

There are lasting public relations lessons from large, newsmaking, once-in-a-lifetime events. Take this week’s solar eclipse, for example. Long after we dispose of the special viewing glasses and stop listening to “Total Eclipse of the Heart,” we can benefit from a mini-analysis of ways to leverage national events for our own brands and clients…sometimes! Smart PR…
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July 25, 2017

Better PR With Third-Party Partnerships

by: in: Crenshaw Communications, PR Fish Bowl, public relations

A third-party partnership is a staple of the public relations repertoire at many successful agencies. Opportunities expand when smart agency teams find ways to shape a multi-dimensional partnership where each side succeeds. Smart PR partnerships expand opportunities Make sure your messages are aligned. The best PR partnerships are borne of positions or values that are similar or…
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