PR Fish Bowl




1
January 31, 2019

Challenger Brands: Here’s How To Win At PR

by: in: Crenshaw Communications, PR Fish Bowl, public relations

  Regardless of the industry, a challenger brand can have a natural PR advantage. Challenger brands can shake things up through unique points of view, innovation or a better story. Media like underdogs, whether they’re Casper challenging the mattress industry, TikTok going after Facebook or the Dollar Shave Club taking on Gillette. But many brands…
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2
January 11, 2019

5 Tips To Build Stronger Media Relationships In 2019

by: in: Crenshaw Communications, PR Fish Bowl, public relations

In tech PR, the story is the cornerstone of every good pitch. It all starts and stops there. Tech reporters, like most journalists, get hundreds of pitches each day. Most are ignored, even when they’re well-written. They’re like banner ads — the sheer volume makes tune-out inevitable. So, let’s face it — media relationships matter. Building authentic…
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