Despite this new reality, consumers want an integrated shopping experience and expect retailers to deliver. Failure puts retailers at the risk of becoming irrelevant, – See more at: http://www.affinityexpress.com/2013/05/24/print-and-digital-marketing-challenges-retailers#sthash.opDAOD7g.dpuf
Consumer purchase behavior has changed drastically with the rise of e-commerce and mobile shopping. Today’s shoppers today want a fully integrated retail experience. Mobile destination application Retale helps retailers stay relevant in the age of ad-blocking, and it helps drive traffic into stores by bringing the printed marketing circular to life in a rich interactive format.
A member of Berlin’s Bonial International Group, Retale tapped our team to support its growth and success with a strategic B2B PR program that reinforces its leadership in key retail trade, ad tech, and business press.