Bindi Saikia

advertising, communications, Crenshaw Communications, media relations, PR Fish Bowl, public relations • November 4, 2020

Can Sponsored Content Work For PR?

For anyone who works in public relations, content still reigns supreme. An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. How? Both PR and content share the same goal: to reinforce positive visibility, engage specific target audiences, and in some cases, issue a call to […]

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communications, Crenshaw Communications, PR Fish Bowl, public relations, time management • August 10, 2020

B2B PR Tips For Embargo Pitching In A Crazy News Cycle

PR agency teams are always strategizing about how to tell stories that elevate a brand’s presence through earned media. An organization may have a new product or milestone announcement, relevant research data, or a leadership change to announce. As PR advisors we want to maximize its news value.  Earned media isn’t always simple That’s where […]

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Crenshaw Communications, PR Fish Bowl, public relations • April 30, 2020

Top Ad And Marketing Podcasts For PR Pros

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. and beyond. While we have access to a wide breadth of digital platforms to consume our daily dose […]

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Crenshaw Communications, PR Fish Bowl, public relations • January 22, 2020

5 Tips For Launching A PR Program In APAC

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Why? Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of […]

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