Crenshaw Communications

Crenshaw Communications • May 25, 2023

What PR Teams Should Know About Substack

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. One platform that has gained significant attention in recent years is Substack. Substack has […]

Crenshaw Communications • May 12, 2023

“Succession” And The Chief Communications Officer

We know nothing about the personal life of Karolina Novotney, the unflappable chief communications officer of the fictional Waystar Royco Co. of Succession fame. Karolina doesn’t seem to have a significant other. Nor do we see evidence of a family or a life beyond the company. She’s a corporate PR archetype. Karolina is always putting […]

Crenshaw Communications • May 10, 2023

What ChatGPT Brings To Public Relations

While Artificial Intelligence (AI) is not new, generative artificial intelligence, like ChatGPT, is a new offshoot of AI that has captured the imagination of the world. The buzz around generative AI has been relentless – both for good and bad. Since its launch, ChatGPT surpassed 100 million monthly active users in less than two months. […]

Crenshaw Communications • May 2, 2023

How PR Teams Can Use ChatGPT

As the age of Artificial Intelligence (AI) takes shape, many companies have mixed feelings about ChatGPT and the AI arms race. A recent Harris survey found that 40% of workers familiar with ChatGPT are concerned that the AI-powered chatbot will replace them. Yet the same study also found that 60% are optimistic that generative AI […]

Crenshaw Communications • April 18, 2023

What’s The Difference Between PR And Reputation Management?

The terms “public relations” and “reputation management” are sometimes used interchangeably. Yet, although they’re often intertwined, they are distinct. Gartner defines reputation management as “the practice of influencing stakeholder perceptions and public conversations about an organization and its brands.” And public relations can be described as “the professional maintenance of a favorable public image.” Public […]