Another Reason Tech Startups Need PR
For a new technology business, the decision to commit to a PR agency or in-house PR consultant is a consequential one. It’s also occasionally controversial. Celebrity entrepreneurs like Mark Cuban have warned ambitious startups against spending on an outside PR firm. Cuban sees PR spend as wasteful and premature for most early-stage companies. He figures […]Read More
Facts vs. Fluff: Are Opinion Pieces Dead?
In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts. One way of cutting that “fluff” is by […]Read More
Crenshaw Promotes Team Members
To kick off 2021, we are excited to announce two well deserved promotions. Caroline Yodice has been promoted to Senior Account Supervisor. Caroline has been a star in Crenshaw’s ad tech group for almost three years, driving very successful programs for LiveIntent, Lotame, Innovid, Boostr, and MediaRadar. Her clients and coworkers value her hard work […]Read More
In Praise of Trade PR For B2B Companies
All PR teams want to earn coverage in top-tier media outlets. Businesses looking to kickstart a PR campaign may shoot for stories in publications like The Wall Street Journal or New York Times. Naturally, this is because a splashy feature on these sites can generate instant visibility, and they reach a large audience. At the […]Read More
Post-Trump, Can We Bring Back The Apology?
When he caught heat for escaping the frigid Texas weather for a few days of R&R in Cancun, Senator Ted Cruz fell back on family excuses. He was just trying to be a good dad, he explained. He was dropping off the kids at the resort, implying that he never intended to stay. Allies jumped […]Read More