Crenshaw Communications

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Crenshaw Communications • January 24, 2023

New And Emerging Social Platforms PR Teams Should Know

For marketing and PR teams, social media is a gateway to engagement. New and emerging platforms in particular are ideal tools for reaching a specific audience or participate in a trending conversation. And that’s where most brands want to be. So, what’s new? BeReal. Discord. Even Twitter Spaces.  We’ve all heard about them, but what […]

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Crenshaw Communications • January 13, 2023

Five PR Skills To Sharpen In 2023

The start of the new year is an excellent time for PR teams to reflect on their abilities, needs and competencies for the coming months. What worked well? What needs improvement? Here are vital skills for PR people to assess and enhance in 2023. It’s all about….communication PR is a part of communications, but ironically, […]

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Crenshaw Communications • January 11, 2023

For PR, Is ChatGPT An Asset Or Threat?

Everyone’s talking about ChatGPT, including most of us who work in public relations. Opinions and experiences vary, but ChatGPT will likely be a game-changer when it comes to how PR teams work. AI has been promoted as a tool to automate repetitive tasks, freeing us to engage in the strategy and creative work involved in […]

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Crenshaw Communications • January 11, 2023

How PR Teams Can Use ChatGPT (Generated By ChatGPT)

The post below was not written by a human being. It was generated when ChatGPT was given the prompt to write a 350-word blog post about how PR teams can use ChatGPT in their work. You can be the judge of its accuracy, quality and style! ChatGPT, a language generation model developed by OpenAI, can […]

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Crenshaw Communications • January 3, 2023

Showtime! How Working In PR Is Like Playing In A Band

Working at a top B2B tech PR firm rocks. But for me, that’s doubly true because I’ve been able to pursue music as a fun side hustle. In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. But there are surprising parallels. In […]

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