public relations

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public relations • January 3, 2023

Showtime! How Working In PR Is Like Playing In A Band

Working at a top B2B tech PR firm rocks. But for me, that’s doubly true because I’ve been able to pursue music as a fun side hustle. In most cases, agency PR is a typical office job and being a musician is about performing live in front of people. But there are surprising parallels. In […]

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public relations • December 7, 2022

Five Tips For Managing Tricky Clients

Working at a tech PR agency, we’re accustomed to collaborating with many different types of companies. Some are familiar with the ins and outs of public relations, while others are new to PR and rely on our guidance. We’re lucky to have clients who are respectful, professional, and even fun as partners. But as every […]

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public relations • December 1, 2022

Press Release Quotes Don’t Have To Be Bad: A PR View

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. “We’re […]

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public relations • November 28, 2022

From In-House To PR Agency: How To Manage The Shift

Throughout my public relations career, I’ve done the agency-to-in-house and in-house-to-agency dance a few times. Why? Because change is good, and because I believe that different work environments can help you advance as a professional. PR firm experience prepares you for anything My first PR internship was for a small PR agency in my hometown […]

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public relations • November 21, 2022

PR Tips For Nailing Your Next Business Presentation

Delivering a brilliant business presentation can be stressful, even for teams who are very accustomed to giving them – like those of us in PR. A high-stakes presentation offers lots of moving parts designed to meet the needs of its audience. It typically requires advance preparation, teamwork, and, ideally, collaboration with the target(s). Here are […]

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