public relations

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public relations • May 25, 2023

What PR Teams Should Know About Substack

For B2B tech PR teams in particular, it’s crucial to stay on top of emerging platforms and tools. The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. One platform that has gained significant attention in recent years is Substack. Substack has […]

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public relations • March 15, 2023

PR Tips To Give Your Bylined Article A Point Of View

You might think it goes without saying that a point-of-view byline prepared by a B2B PR writer should offer a clear point of view. And yet – by the look of bylines pitched to trade publications, plenty of folks could use the reminder! There’s a high volume of generic POV content out there, but it […]

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public relations • February 22, 2023

7 Skills PR Teams Can’t Do Without

The practice of public relations has probably evolved more rapidly in the past several years than ever before. The core skills we need as PR professionals have also changed. While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, […]

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public relations • February 16, 2023

Triggers, Myths And Archetypes For Powerful PR Storytelling

A prospective client, an entrepreneur, was explaining why his company was looking for a PR firm.  The meeting was pretty routine until he mentioned that his new tech product was born of his great personal frustration with current software. Now, business software isn’t a sexy category, but never mind. The words that stayed with me […]

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public relations • February 7, 2023

How PR Brings Value To The C-Suite

The value of a strategic PR program isn’t always obvious to an organization’s leadership. But the impact of public relations is most relevant to those in that C-suite – whether they realize it or not. A C-level role offers plenty of opportunity as well as distinct challenges for decision-makers, especially in an uncertain economic climate. […]

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