public relations

public relations • July 24, 2024

Leadership In Crisis: The Crowdstrike PR Response

In the high-stakes cybersecurity sector, even the most robust systems can experience sudden disruptions — often with serious, but temporary PR implications for the companies involved. But few expected that a routine update at Crowdstrike, a leader in endpoint security, could provoke the disaster that resulted last Friday. The Windows OS crash triggered by the […]

public relations • May 1, 2024

No, DEI Isn’t Dead. But No One Wants To Talk About It.

Much of the recent news surrounding Diversity, Equity and Inclusion of late is negative. DEI programs have been banned in states like Texas, and the backlash hasn’t stopped there. Axios reports that businesses have “backed away from DEI programs over the past two years in the wake of widespread attacks from lawmakers, high-profile rich guys […]

public relations • March 27, 2024

Kate Middleton And The Palace’s PR Problems

PR and Royal-watchers were shocked – and chastened – to learn of Kate Middleton’s cancer diagnosis late last week. In a beautifully simple video message delivered as she sat on a bench against a spring backdrop, the Princess of Wales explained why she’d been out of the public eye. She shared that after tests showed […]

public relations • March 13, 2024

What Your PR Agency Won’t Tell You (But Maybe Should)

In PR, as in most businesses, transparency is a good thing. We preach it to our clients and put it in our company handbooks. So, when PR agencies in particular are called out for lying or covering up, it makes us all look bad. Last month I saw a report that the world’s largest PR […]

public relations • March 2, 2024

Top Ways To Lose An Industry Award in 2024

It might feel like 2024 has just started, but in the tech PR business, “awards season” has a way of creeping up on PR and marketing teams. It’s important decide early which achievements, leaders, and stories you want to highlight. Industry awards are an important part of a PR strategy, especially for B2B brands. An […]