ImPRessions

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ImPRessions • June 29, 2020

Why PR And Marketing Matter Now

It used to be that when things got tough, the tough cut marketing and PR budgets. “Below the line” spending was lopped off the spreadsheet faster than you could say “recession.” But that conventional wisdom was from a time when PR and marketing worked through one-way channels. They were designed to push out businesses messages […]

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ImPRessions • June 12, 2020

Can Technology Companies Achieve Diversity?

In the wake of George Floyd’s killing, corporate America is trying to walk the talk when it comes to matters of racial justice and equality. This time it’s bigger than press releases or PR-driven diversity pledges. Early efforts have been led by African-American CEOs, entrepreneurs, and companies that serve a diverse customer base, but nearly […]

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ImPRessions • June 3, 2020

At Crenshaw Communications, We Stand For Racial Justice

The past week has been painful, disturbing, and enlightening. It’s time to speak up. With protests happening across the country, we need to make our position clear, as individuals, as a citizen of the New York City business community, and a member of the PR industry. We at Crenshaw Communications stand for social justice and […]

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ImPRessions • May 29, 2020

Email Marketers Offer Deals, Discounts, And Empathy

COVID-19 instantly upended the way brands communicate with customers. Suddenly, most marketing was irrelevant, or worse. Some channels were simply wiped out – pity the luxury brand that had signed multimillion-dollar agreements for airport screens, for example. But most eyes were on marketing like print and TV ads that could be quickly adapted to the […]

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ImPRessions • May 21, 2020

Post-COVID, Brands Start To Open Up

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Early efforts were tentative, pretentious, or shallow. As the pandemic progressed and the news grew worse, many stepped up with substantive offers of help, workforce tributes, […]

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